What?
Peugeot is teaming up with all-female electronic string quartet Bond in order to promote its Peugeot 308 CC. A micro-site will offer up a free download of a new arrangement of Vivaldi’s Four Seasons performed by the group in order to promote its new Airwave Neck Heating System - which blows controlled air around the necks of passengers, thereby making the car “the convertible for all seasons”.
