Mindshare Media News

Lincoln contines rebranding efforts with Twitter-driven Super Bowl spot

Lincoln Motor Company is continuing its rebranding campaign with a television spot during the Super Bowl XLVII broadcast Feb. 3 on CBS that was created using consumers’ Twitter interactions with the host of NBC network’s “Late Night with Jimmy Fallon.”

Jaguar Plants Stake In Mobile Advertising With Yahoo Mobile

Jaguar has planted a strategic stake in mobile advertising as it reaches for smartphone-carrying affluent consumers who could breathe renewed life into the brand. The luxury car manufacturer this week released results from a campaign managed by Yahoo Mobile intended to generate awareness for the XF sedan and drive potential customers to showroom floors.