Mindshare Media News

Click Fraud will continue to thrive unless industry agrees

UK advertising is blighted by fraudsters generating false clicks that siphon-off hundreds of millions of pounds each year from the industry. However, law authorities are practically powerless to pursue such criminals unless the industry agrees to fund more effectively policing of the sector, according to leading voices in the industry.

Buses can now use your location to deliver location targeted ads

Like any bus across the world, London’s Double Deckers are already being used as mobile billboards around the city—but the interiors now deliver ads to smartphones too. As of March of this year, the buses have capitalized on what marketers call ‘dwell time,’ the arbitrary number of minutes travelers do nothing in between destinations, to send ads to passenger’s mobile devices.

Snapchat moves into ecommerce: what you need to know

Snapchat keeps surprising us with its continuous growth and it may become more interesting for brands now that it’s experimenting with ecommerce. 

How to use emotions to create viral, shareable video content

What makes great video content and how can brands ensure it reaches the right audience?

GoPro hitched a ride on a rocket and the video is incredible

Today, GoPro released some pretty incredible footage of a suborbital rocket launch that climbed to 396,405 feet at speeds as high as Mach 5.5. Check out the very real footage below.