Mindshare Media News

Google Chrome For Android Will Soon Support Interactions With Bluetooth Beacons

Google announced today that it has begun to support physical beacons in its Chrome browser for Android.

The feature, which has been tested in the iOS app since last summer, is heading to Chrome 49 for Android soon. It enables users to opt in to interact with and receive content from nearby Bluetooth-enabled beacons in public places like shops, sports stadiums, schools, etc.

Facebook No Longer Just Has A 'Like' Button, Thanks To Global Launch Of Emoji 'Reactions'

After more than a year of working to build alternatives to its trademark ”like” button, Facebook's has globally launched emoji “Reactions.”

Native advertising to dominate European digital display by 2020

New figures from Yahoo and Enders Analysis predict spend on native advertising will grow 156% over the next five years to account for 52% of Europe's digital display advertising.

Expected to reach €13.2 billion (£10.3 billion) by 2020, the report forecasts the majority of native spending to be on mobile (€8.8 billion/£6.87 billion) - almost six times the €1.5 billion (£1.17 billion) spent in 2015.

Fitbit and PUBLIC SCHOOL reveal collaboration during New York Fashion Week

 

Fitbit is elevating its fashion game, and counting every step. The fitness tracking brand debuted its upcoming collection on Sunday with the men's and women's ready-to-wear label, PUBLIC SCHOOL, during its fall 2016 show at New York Fashion Week.

Following the tech company's successful ongoing collaboration with Tory Burch, its executives are excited to expand their reach on style. 

Volkswagen is working on a new EV

Desperate to shake off the stench of Dieselgate, Volkswagen is working on all-new, standalone electric car to take on the Tesla Model 3 and Chevrolet Bolt. Using new 48-volt onboard power supply technology that will deliver a real-world range of at least 186 miles, the unnamed vehicle is understood to be part of an innovative plan by newly installed Volkswagen CEO, Dr. Herbert Diess, to improve the brand's image.

Radio Flyer's Tesla Model S for kids hits the sidewalk in May

Thanks to Radio Flyer, your kid can have their very own Tesla Model S this spring. The toymaker teamed up with Elon Musk & Co. to create a version of the all-electric sedan for younger drivers.

Promising trend for innovators: 3D printing prices are falling

In a further sign of the falling barriers to hardware innovation, the price of 3D Printing Machines are expected to fall 6.4% in 2016. That's according to a report just released by market research firm IBISWorld.

Decreasing costs of raw materials used in 3D printers, mounting import penetration, strong competitive pressures, and technological advancements have placed downward pressure on prices. "Most importantly, the constant innovation and improvement in 3D printers have consistently slashed manufacturing costs," says procurement research analyst Agiimaa Kruchkin.

NHS partners with Tinder for organ donor campaign

The NHS has partnered with Tinder in a campaign to increase the number of young people registered as organ donors.

Instagram Extends Video Ads To 60 Seconds To Score TV Dollars

Instagram today announced that it began running its first 60- second video ads, starting with T-Mobile and Warner Brothers. Until now, the maximum length for video ads was 30 seconds, already longer than the 15-second videos users are allowed to post.

Instagram tells me that “We recognize that advertisers have a variety of creative resources and want to bring more choice to help them reach their business goals.”