Mindshare Media News

Brand marketing: 10 experts reveal their predictions for 2016

From rejecting marketing jargon to focusing on quality video content, here’s how industry pros think brand marketing will develop next year

Facebook, Google, Twitter agree to delete hate speech in 24 hours: Germany

Germany said on Tuesday that Facebook, Google and Twitter have agreed to delete hate speech from their websites within 24 hours, a new step in the fight against rising online racism following the refugee crisis.

The government has been trying to get social platforms to crack down on the rise in anti-foreigner comments in German on the web as the country struggles to cope with an influx of more than 1 million refugees this year.

Most successful social video brands of the year revealed

Android is the most successful social video brand of 2015, according to video ad tech firm Unruly.

As part of Unruly’s Video Sharing Awards, the brands which have been shared most over the year have been ranked.

All awards are based on the number of shares across Twitter, Facebook and the blogosphere each brand has accumulated over the year. This way it measures a brand’s viral success more accurately than using the number of views each video receives, which Unruly claims does not denote social success in the same way.

Tesla announces the companies selling the Powerwall in Australia

It's been a long wait, but Tesla has announced it will be bringing its energy storage solution, the Powerwall, to Australia through energy retailers Origin, Natural Solar and Simply Energy. It was announced in September the Powerwall would be in the country by 2016, but until now it's been unclear who would sell it.

Walmart launches QR code mobile payment system to rival Apple Pay

Walmart on Wednesday announced it will be entering the mobile payments business with a branded system called Walmart Pay, a direct competitor to existing solutions from the likes of Apple, Alphabet and Samsung.

Yahoo chief executive Marissa Mayer vows not to step down despite Alibaba U-turn

Marissa Mayer, Yahoo’s under-pressure chief executive, vowed not to step down and said she was “convinced” the internet company was on the “right path”, despite scrapping a 10-month plan to spin off its $32bn stake in Alibaba.

The best Black Friday 2015 deals on cars and car-related gifts

Black Friday is here, and this year the pre-Christmas sales phenomenon that’s caught on in the UK have first taken hold in the USA isn’t just confined to smaller items you can buy in the shops.

25 useful mobile commerce stats for the holiday season

As Black Friday and Christmas approach, we’ve rounded up the most recent and useful mobile commerce statistics we could find, to get an idea of how important a role mobile will play in this year’s holiday spending.

Black Friday new-car deals hit lots early

Black Friday discounts hit the hardest on customer savings for big-ticket purchases, and a new vehicle is possibly the biggest. For some manufacturers those savings are coming early.