Mindshare Media News

Facebook's Oculus Taps Netflix, 'X-Men' to Bring VR Mainstream

Virtual reality won't just be another technology for hard-core nerds, if Mark Zuckerberg gets his way.

Apple iPhone 6S launch day sends fans into a tizzy

The sight of eager queues of consumers snaking around the block has marked the launch of Apple’s latest handset, the iPhone 6S and its bigger brother, the iPhone 6S Plus.

Volkswagen diesel scandal spreads to Porsche and Audi

The fallout from the Volkswagen diesel scandal is spreading fast to the company's other famous brands, including Porsche and Audi, and across the Atlantic to the U.S.

Burberry launches Apple Music Channel

Luxury British fashion house Burberry has become the first brand to launch a dedicated channel on Apple Music.

The maker of £1000 trenchcoats will use the channel to showcase its collaborations with British artists.

It marks the latest step in Burberry chief executive Christopher Bailey’s attempt to entangle the worlds of fashion and music.

'Dislike' button coming to Facebook

 

'Dislike' button coming to Facebook

 

Jump media player

Media player help

 

 

Media caption Mark Zuckerberg: ''What people really want is to be able to express empathy''

Facebook is to add a "dislike" button to its social network, founder Mark Zuckerberg has said.

In a Q+A session held at Facebook's headquarters in Menlo Park, California, the 31-year-old said the button would be a way for people to express empathy.

He said Facebook was "very close" to having it ready for user testing.

Adblock plus Finally Lands on iOS and in Google Play - As A Browser App

Popular desktop ad-blocking software Adblock Plus, which has some 50 million+ monthly active users worldwide, has finally launched an iOS app. It’s also managed to convince Google to allow its ad-blocking browser for Android back in the Play Store, noting that this is the first time since March 2013 it’s been allowed in the Google-controlled Android app store.

Apple CEO Tim Cook unveils new iPhone 6S, Apple TV and iPad Pro

Apple has updated its two smartphones. The new iPhone 6S and iPhone 6S Plus are available in four colors: silver, gold, space gray and rose gold. The devices are now made from 7000 series aluminum, which is an aircraft-grade material. It's stronger than the previous phone aluminum and is unlikely to bend."While they may look familiar, we have changed everything about these new iPhones," said Tim Cook.

What will the privacy and security landscape look like in 2025?

A decade is a long time in the world of privacy. Facebook turned 10 last year and in the intervening years has prompted countless debates over privacy. Two years ago, the debate focused on government surveillance following the Snowden leaks, while in August we saw concern over the minutiae of Windows 10 privacy settings.

China bans advertisers from saying they're the best

In a huge revision of its guidelines to advertisers, the Chinese government has laid down the law preventing companies from proclaiming they are the best, or using other forms of superlatives. In the first update to these guidelines in the last 20 years, companies and advertisers will not be allowed to boast about their goods and services with terms like "highest"（最高）— synonymous with "supreme."

 

WhatsApp Hits 900M Monthly Users, Edges Closer To An Actual Business Model

Happy Friday! Today is WhatsApp monthly active user number update time, folks. The Facebook-owned messaging service, which doesn’t yet have a business model, has now crossed 900 million MAUs, as CEO, co-founder and (now) Facebook board member Jan Koum revealed on Facebook. (Of course.)

'Media Eyes' billboards track consumers' ages in Birmingham

Giant "smart" outdoor screens, which track the ages of passers-by and select ads based on their profiles, have been unveiled in Birmingham.

Digital outdoor ads specialist Ocean Group has partnered with Network Rail to bring the screens to Birmingham New Street Station.

Heineken to give out free beers as part of digital sampling campaign

Heineken is hoping more people will taste its beer through a digital sampling campaign that prompts consumers to redeem a coupon on their phone for a free drink.

The brand will use Facebook and Twitter to promote the offering in partnership with experiential marketing firm Gratafy, which will power a site where users can enter their phone number to receive a coupon and then choose which bar or restaurant they’d like to use it at.