Mindshare Media News

Uber and Spotify Hope Music Collaboration Drowns Out Recent Woes

Uber and Spotify's music collaboration kicked off Friday with a series of live concerts and so-called drive-alongs with artists across the globe.

The battle of the Christmas Ads 2014

Festive ads have already started filling our screens and have really tugged at our heart strings. For the past couple of years, there has been no doubt that John Lewis has been the top contender for the best Christmas advert. But this year it seems that other big chain stores have stepped up their game.

Chrysler Launches Oculus Rift VR Experience

Chrysler has created a first-of-its-kind interactive, photo­real virtual reality (VR) experience. It’s called ‘Beneath the Surface’ and is a four-minute experiment that pushes the boundaries of what’s doable in virtual reality.

Lexus muses on Santa’s magic in holiday campaign

Toyota Corp. brand Lexus is revving up its annual “December to Remember” campaign with more digital components and an updated theme.

Ditch the inauthentic content marketing and focus on trust

What’s the key to content marketing? In my opinion there’s one core element that is often overlooked: trust. Trust is what drives people to listen to advice, share recommendations and rely on and return to a brand.

Uber hires data experts after US senator Franklin slated its 'troubling disregard for customers privacy'

Taxi hailing app Uber has hired a law firm to look into its privacy policy after the app came under fire for a series of alleged snooping misdemeanours.

Brian Cox takes Magic Leap into Google-backed augmented reality

Celebrity physicist Brian Cox is to promote Google backed Magic Leap augmented reality platform in the UK next year as presenter of The Age of Starlight, a live special effects driven experience which will debut at the Manchester International Festival next year.

Google takes on Spotify with launch of YouTube's Music Key subscription service

YouTube is to launch its highly-anticipated paid-for subscription service that lets users stream ad-free music and videos as well as download content to view offline.

Lexus uses gradual reveal to build anticipation for concept car

Toyota Corp.’s Lexus is using digital content to tease the LF-C2 concept vehicle prior to its official debut at the Los Angeles Auto Show.

Samsung takes on Apple's iBeacon with Proximity

Samsung launched Proximity this week, a technology that delivers content to customers' smartphones based on their location.

Ford Explorer: Interactive Mobile Print Ads

This is another neat example of bringing print ads to life through mobile without an app.

Rolls-Royce weaves mobile app into upcoming exhibition

Rolls-Royce Motor Cars is ensuring that its upcoming exhibition in London is gratifying for consumers by releasing an accompanying mobile application.

The app for “Inside Rolls-Royce” aims to improve each component of the exhibition. Also, consumers will get a better sense of the integral role mobile will play in auto showrooms and dealers in the future.

NEW CIVIC TYPE R FILM BRINGS TO LIFE HONDA’S ‘OTHER SIDE’

A new interactive online film from Honda launches on 30th October, bringing to life the brand’s ‘other side’ ahead of the hotly-anticipated launch of the new Civic Type R in 2015.

Honda is renowned for its reputation of engineering excellence, technology and reliability. But it’s the brand’s other side, born from a racing heritage and thirst for innovation, which this campaign heroes.

Netflix Launches New Outdoor Advertising Campaign with Responsive GIFs

Some people might wonder why Netflix even bothers with advertising at all — the entertainment giant made $4.37 billion in 2013 alone and has challenged if not made obsolete the traditional way people watch television. But Netflix disagrees, and has launched a series of outdoor advertisements to the enjoyment of TV and movie lovers everywhere.

The Kapture wristband is a wearable ‘audio camera’ that lets you retroactively record beautiful audio moments

If you see something wonderful, you stop and take a photo. With the cameras in our smart phones, none of us are stuck unable to do that whenever the impulse strikes us. But it’s not the same with hearing something wonderful. We don’t carry intuitive voice recordings, and the most beautiful sounds vanish as soon as we hear them.

Until now.