Mindshare Media News

Toyota Ad Banned for ‘Depicting Dangerous Driving’ Says ASA

Toyota GB has come under fire from the advertising watchdog after 74 viewers complained that its ad for the Toyota Yaris Hybrid, encouraged dangerous driving.

YouTube's Susan Wojcicki Hints at Ad-Free Subscription Service

Speaking at Re/code’s Code/Mobile conference, Wojcicki is reported to have said: "YouTube right now is ad-supported, which is great because it has enabled us to scale to a billion users, but there are going to be cases where people are going to say, ‘I don’t want to see the ads, or I want to have a different experience’."

Rolls-Royce Brings Top Fans on Multi-Sensory Tour

Rolls-Royce Motor Cars is responding to the enthusiasm following a behind-the-scenes documentary earlier in the year with an interactive, free exhibition that will travel to key cities throughout the world.

Top automotive brands racing ahead with mobile

Audi, Peugeot and Volkswagen amongst top performing brands in latest IAB mobile audit; 90% of the top 50 UK automotive brands have a mobile optimised website.

Social media has revolutionised how people choose food, Waitrose says

A major study by Waitrose that uses data from millions of purchases in shops and online from over the past year, has found that consumer habits are influenced by social media now more than ever.

Facebook Is a Bigger Source for Political News Than CNN, Fox

Facebook is the second-biggest source where Americans with Internet access get their political news, trailing only local TV, according to a Pew Research study.

Microsoft predicted to unveil wearable device within next few weeks

Microsoft is believed to be readying a wearable device, with sources saying the device will have a battery life of more than two days.

Facebook Safety Check tells friends you're okay during natural disasters

Facebook is introducing a new Safety Check feature designed to help friends and family members check on loved ones during natural disasters. The tool works by triggering a push notification on devices that are near an affected area.

Seven Morning Takeouts from IAB Engage 2014

A round-up of the key themes from the conference so far.

Lexus embraces Virtual Reality for Model Leads

Toyota Corp. automaker Lexus is generating interest in the 2015 Lexus RC F with a motion-controlled driving simulator.

John Lewis to merge real and virtual worlds in innovation drive

John Lewis is placing digital innovation at the heart of its marketing agenda with a raft of initiatives designed to better integrate the on and offline worlds.

Snapchat's Ads Are Almost Here, Says Evan Spiegel

Snapchat will soon host its first ads, according to CEO Evan Spiegel, who spoke on Wednesday night at a Vanity Fair event in San Francisco.

Jaguar revives British Villains theme in Google Glass-equipped campaign

British automaker Jaguar is building on the popularity of its “British Villains” campaign with a sequel titled “British Intelligence.”

Facebook Is Basing Ads on Where You've Been Recently

Facebook not only knows what you did last summer, but also where you went — and is sharing that information with advertisers, though only with your blessing.

Kantar launches official Twitter TV Ratings in the UK

Kantar Media developed Twitter TV Ratings as part of a global partnership, announced last year, with the social network. The tools will be available from mid-October. The ratings tool has been designed to harness geofiltered UK Twitter data that will enable broadcasters, media agencies and advertisers to track how Twitter amplifies the power of television.

Sony Mobile, Nissan and Tetley Tea first advertiser brands aboard new MSN

Microsoft has opened its new look MSN for general availability, with Sony Mobile, Nissan and The Potato Council among the first advertisers.

The overhauled platform looks to provide a dedicated web experience, with complementary apps that sync across any platform.

Digital to account for 28.1% of total ad spending in Western Europe, with mobile web expenditure up 118%

Expenditure on measured media in Western Europe is set to grow 2.3 per cent from last year’s $112.03bn (£70.42bn), according to eMarketer.

Auto brands must leverage mobile to reach millennials: study

Mazda YouTube promotion.

The United States is shifting to a society defined by smartphones from one defined by cars, raising pressure on marketers to deliver experiences that reflect millennials’ fundamental connection to their smartphones, according to a new MRY study on the future of connected cars.