Yet one more reason to covet the life of a footballer: to plug its SLS AMG, a reincarnation of the 300 SL of 1951, Mercedes disseminated 220 spiffy new iPads to the highest-paid members of League 1.
What was on the iPad? A promotional film for the new car, as well as a Mercedes SLS AMG application that gives them a chance to "test drive" the car virtually.
Brought to life with help from Proximity BBDO and FreeBirds. Just another instance of the haves having more, but then again, it isn’t stupid marketing on Mercedes’ part. Just one conversion on those 220 will result in more than enough revenue to cover the cost of the investment. (The car costs a minimum of 180,000€.)
Provided the footballers, whose leisure time is dominated by plenty of other distractions, even take those iPads out of the package.
Source: culture-buzz.com
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