Mindshare Media News

NMA interviews Mini's national communications manager

Mini sees itself as an innovative brand and, if that means being daring with its online campaigns, that’s fine by communications manager Ysabel Vazquez, learns Nic Howell from NMA.

What Car teams up with FindsYou.com to launch dealer sales platform

Whatcar.findsyou.com will provide car dealers with a cost-effective means of generating sales leads by matching sellers with buyers based on their ability to meet buyers' requests.

An Interview with Honda's Manager for customer communications

Ian Armstrong runs media for the much-discussed brand Honda. In an interview with Media Week magazine this week he talks about what goes on behind those award winning campaigns.

Peugeot reveals European site to support Tepee model launch

Peugeot is preparing to unveil a site for its new Tepee range of cars.  The French car manufacturer is rolling out a pan-European site next week that allows visitors to interact with a 3D model of the Tepee.

June new car sales slip 16.7% in the US

June new car sales slip 16.7%  in the US from a year ago, and experts expect no relief in July, August.

Joint Saab campaign by The Independent and Channel 4 links with online message boards

LONDON - Saab is launching an integrated promotional campaign with The Independent and Channel 4.

Brands wasting capabilities of social networks

UK - Online marketers are not using social networks properly to promote their brands, according to a report from JupiterResearch.

Auto Industry Shifts Slowly to Online

 An automakers' top advertising priority is getting its name into a consumer's "consideration set" and then helping that shopper reach a dealership. To that end, the use of major media channels has changed significantly in recent years, moving out of print and radio and onto the Internet.

BBC unveils Top Gear web expansion plan.

LONDON - The BBC has hired start-up Work Club to handle online marketing for the relaunch of the Top Gear website.

Why Your Car May Soon Be Driving Digital Advertising

If you think there's already enough to distract you in your life, just wait. With Americans spending 100 hours a year commuting, according to the Census Bureau, the internet is coming to your car in a big way -- and not just to the front seat either.

Key innovations from the world of auto marketing

In a tight economy, it takes ingenuity to capture the attention of in-market shoppers. See what tools the automotive industry uses to generate consumer interest and increase conversions.

MySpace puts brands at heart of global redesign

NEW YORK - MySpace is launching a global redesign next week with improved navigation and search capabilities designed to increase user engagement and broaden the social networking site's demographic in its fightback against rival Facebook.

Google and Yahoo! in final stages of sealing search deal

LONDON - Google is set to shore up its dominance of the internet search market and leave rival Microsoft out in the cold as it closes in on a deal with struggling Yahoo!.

Google and Yahoo! lead for mobile search traffic

Google and Yahoo! account for 79% of all mobile internet search traffic, according to the latest data from Nielsen Mobile.

Auto industry blasts CO2 ad plans

LONDON - The motoring industry has slammed EU plans, which, if implemented, could force car manufacturers to put CO2-emission warnings on print advertising for the first time.

Nissan is using social networking to the launch new brand

Nissan is using social networking in the run up to the launch of its luxury Infiniti brand.

Vauxhall is launching a new TV and press campaign

Lowe is launching a new TV and press campaign for the Vauxhall Meriva and Zafira ranges.

Licensing: Putting film fans in the driving seat

Automotive firms have learnt that as long as they reach out to families, the magic of the movies can add lustre to their sales.

Jaguar Plants Stake In Mobile Advertising With Yahoo Mobile

Jaguar has planted a strategic stake in mobile advertising as it reaches for smartphone-carrying affluent consumers who could breathe renewed life into the brand. The luxury car manufacturer this week released results from a campaign managed by Yahoo Mobile intended to generate awareness for the XF sedan and drive potential customers to showroom floors.

Tata announces commitment to Jaguar, Land Rover brands

The new Indian owner of Land Rover and Jaguar, Tata, has confirmed it will retain the two British marques after completing their acquisition from Ford.