We often talk about social media ROI being measured differently. These are different behaviors and we should be applying new and different measurement standards, right? One of my favorite demonstrations of this is K.D. Paine's legendary acronymn HITS = How Idiots Track Success.
In the past few days, while flipping through YouTube videos, one cannot help but have the eye catch the gigantic rich media banner (950x250) dedicated to the launch of the new Volvo XC60.