BMW is giving the public the opportunity to win a new BMW 328i as part of their new '0 to Desir3 in 5.9 Seconds' contest on Youtube.
The automotive company partnered with Greystripe for the campaign to increase awareness and purchase intent for its Buick LaCrosse vehicle. There was a 21 percent lift in total awareness.
Fifteen months of branding evolution has come to fruition as Honda and Grey premiere the Live Every Litre film - coralling 28 nations, 35 days of filming and the 10,000 strong online community around the campaign.
Yet one more reason to covet the life of a footballer: to plug its SLS AMG, a reincarnation of the 300 SL of 1951, Mercedes disseminated 220 spiffy new iPads to the highest-paid members of League 1.
What was on the iPad? A promotional film for the new car, as well as a Mercedes SLS AMG application that gives them a chance to "test drive" the car virtually.
Renault has launched a Facebook game in an effort to target its super-mini Twingo model at younger, city-dwelling consumers.
Renault is unveiling a digital and print advertising campaign to promote the launch of the new Mégane Coupé Cabriolet and Renault Wind coupé-roadster, by offering consumers the chance to become online reality TV stars.
Italian luxury automaker Maserati has rolled out its first mobile ad campaign to promote the launch of the new GranCabrio car model.
Luxury automaker Mercedes-Benz is sponsoring automotive marketplace AutoTrader.com’s new mobile Web site to influence affluent consumers' purchase decisions.
The current issue of Enjeux les Echos, a monthly companion to Les Echos, and of which only 10,000 copies are made, has a treat: a spread for Citroën DS3’s "Anti Retro" campaign that includes video.
Here’s a makeshift video I took exploring how it works and what it includes:
Anyone with friends who are keen skiers knows only too well that they don't tend to be the shy, retiring types who wouldn't dream of boasting about how brilliantly they took that black run, or necking a few beers after a hard day on the slopes. With this in mind, Nissan Europe created a free social media iPhone app for skiers and snowboarders to coincide with the Winter Olympics later this month.
Hoping to draw more female clients (and kindly drain shelves of a product that chafes our eyeballs), Fiat introduces Pink My Ride, in which 131 bottles of pink nail polish are exhausted to paint a white Fiat 500 the colour of Pepto Bismol.
General Motors-owned Vauxhall is launching an Ocean's Eleven-style ad campaign, to help target the new version of its high-selling Astra model at male drivers.
DDB Stockholm recently launched Rolighetsterorin, or "The Fun Theory" campaign, an initiative to get people to change their lazy behaviors—and ultimately, how they feel about driving environmentally friendly cars—by allowing them to see the fun side of acting responsibly.
Lexus has launched a one-month long campaign within the MSNBC.com iPhone application, letting consumers discover, interact and engage with the automaker’s HS Hybrid car model.
Users can steer a Prius with their heads in this game-like banner from Glue London. The effort makes use of headtracking technology and the webcam to show off the car's "heads-up" display, or H.U.D, which projects driving speed and other data onto the windshield so drivers can keep their eyes on the road.
See the video on creativity-online.com
Peugeot has launched a Valentine's Day themed viral campaign to support its wider activity for the 'Drive Sexy' campaign for its 107, 207 and 308 Verve Special Edition models.
Seat is courting controversy with a new cinema ad this week featuring a mystery woman giving the finger to a group of its drivers, including Seat Sport UK star Jason Plato, as she drives off in the new Ibiza Sport Coupe.
Ford Motor is relying on new media to carry the message about its newest crossover vehicle, the Flex. In addition to traditional media--a pair of 30-second TV spots launching nationally this week as well as outdoor and traditional print--the effort includes electronic animated print ads in Esquire, digital movies, applications for iPhone, Xbox, and Yahoo; and a program for Dish TV.