Last week, Samsung held a big conference in New York. While many anticipated the announcements of the Galaxy Note 5 and the Galaxy S6 Edge+, the company also teased a new upcoming device — the Samsung Gear S2. This new smartwatch looks nothing like the Samsung Gear S. It’s a smaller, more fashionable watch that will go head-to-head against the Apple Watch.
Volvo is putting moviegoers in the driver’s seat as part of a new interactive advertising campaign in theaters, the latest example of a marketer leveraging new technologies to build more engaging experiences for consumers.
To promote its new XC90 luxury car, Volvo worked with entertainment technology firm Audience Entertainment to build an ad that lets movie audiences choose their own driving adventure simply by waving their arms.
Volkswagen of America has unveiled an ambush marketing campaign during the World Cup using video to promote its Golf GTI. Despite rival car company Hyundai being the official car sponsor of the football tournament, Volkswagen has paid for its ‘Gooooooooolf Celebration Videos’ to show on ESPN.com and Univision.com when a goal is scored.
Google's founders just hit a massive reset button on their business. In a press release sent out Monday afternoon, cofounder and CEO Larry Page renamed and reorganized the company. Google has been turned into a subsidiary of a bigger company called Alphabet.
Prepare for more auto-playing video ads to overtake your phone. Facebook is bringing its autoplay video ads to third-party mobile apps that sell ad space through Facebook's mobile ad network Audience Network, the company announced on Tuesday.
Paul Smith’s new window display concept aims to engage and attract potential customers having recently launched in the heart of London on Floral Street, Covent Garden. The interactive holographic display, titled The Window that Never Sleeps, can be operated even after hours when the store is closed, embedding a standout image in the minds of shoppers and prompting them to return when the store reopens.
German carmakers BMW (BMWG.DE), Audi (VOWG_p.DE)and Mercedes (DAIGn.DE), will pay around 2.5 billion euros ($2.8 billion) to buy Nokia's maps business, beating out high-tech rivals for location services seen as key to the future of self-driving cars.