With 60m photos posted globally every day and 200m monthly active users, the Facebook-owned photo sharing app Instagram has finally started serving ads in the UK, with brands such as Starbucks and Sony Music involved in the first wave.
Following the unveiling of the Apple Watch Sept. 9, BMW promoted the new opportunity for owners of the i3 model.The automaker first aligned its Remote App with the Samsung Galaxy Gear smartwatch. Although BMW does not have to pick sides in this contest, it will be interesting to see which side its consumers choose.
Ebay is making a return to the mobile ad space having previously dismissed it as not worth the time or effort with a native ad format that it hopes will complement, rather than distract from, mobile shopping.
Honda shared its vision of the hands-free highway commute on Tuesday, a car that can safely drive itself on the freeway while the driver's hands are off the wheel. While the car is just a prototype, Honda says the technology could start appearing on Honda cars in 2020 and beyond.
Asda customers will soon be able to buy products through the supermarket's YouTube channel, as the brand experiments with "shoppable" videos and online ads.The supermarket is currently running trials on videos posted to its Mums Eye View channel, building on an existing partnership with e-commerce service Constant Commerce.
The announcement that the Duke and Duchess of Cambridge have a second baby on the way has been instantly greeted by a slew of advertising messages, writes Tom Heyden.
It didn't take long. Just seven minutes separated Clarence House's announcement of the duchess's latest pregnancy and Nissan cashing in on it with an advert featuring a crown on each of the seven car seats.
There’s a reason the items you see in an IKEA catalog look so ridiculously appealing — it’s because the Swedish furniture chain uses 3D rendering technology to create digital models of the products.
To play on the fact that browsing an IKEA catalog is a sort of holistic sensory experience, the company has created this clever new ad, which skewers Apple’s notoriously over-the-top product commercials. The result is hilarious, and the jokes really just write themselves.
The slow, Swedish striptease is over. After coyly dropping photos for months—a headlight here, some silky seats there—Volvo finally pulled the cover off its new SUV, the XC90. “This is one of the most important days in our history, Chief Executive Officer Hakan Samuelsson said in a statement. “We are not just launching a car, but relaunching our brand.” He isn’t understating it. The company, now owned by China-based Zhejiang Geely, hopes this is the vehicle that turns around its U.S. sales. If all goes as planned, the SUV will help double Volvo’s annual sales by 2020.
Chelsea retailer STORY teamed up with Intel to create a shopping experience dedicated to the convergence of fashion and tech. Playing matchmaker between high-tech makers and a culture committed to living a connected life, Chelsea retailer STORY presents Style.Tech – a shopping experience exploring the integration of technology, fashion and product design.
Jaguar Land Rover is drumming up excitement for its recently released Discovery Sport model by giving fans a chance to head into outer space with friends through its partnership with spaceflight company Virgin Galactic.