Sales teams and workshop staff in dealerships will have to become more familiar with digital app technology as so-called ‘connected’ cars start to dominate the industry, say experts.
A recent study by IHS Automotive predicts more than 55 million ‘app-enabled’ cars will be sold in Europe, the Middle East and Africa by 2020.
“Apps for cars are growing rapidly and will have a profound impact on auto infotainment and connectivity in the next decade,” said Egil Juliussen, research director at IHS Automotive.
“Auto apps will influence the competitive landscape among manufacturers and will even change the brand market share between them. The in-car app market is a new frontier for Apple and Google’s mobile competition.”
While Apple is the current leader in the market, Google will take the number one place in EMEA and worldwide sales by 2020, forecasts IHS.
It says that Google Projected Mode software will be enabled in nearly 100 million cars worldwide by then and Apple’s CarPlay will be a close second with 92 million cars sold.
Many cars will have both Apple CarPlay and Google Projected Mode as manufacturers do not know which Smartphone their buyers will have.
World consumer spend on mobile apps is set to grow from $24 billion in 2014, to more than $40 billion by 2020.