Lots of people have wanted Facebook to build an ad network for a long time. Here it comes. Facebook will take the wraps off its plans for a mobile ad network at its“F8″ developer conference in San Francisco at the end of the month, according to multiple sources familiar with the matter.
Like any consumer group, the art of storytelling has become an important tool in how brands build relationships with and market their products to customers, especially when it comes to luxury automotive.
Smart Rearview Mirror, claimed to be the world’s first LCD monitor, helps provide clear rearward visibility unimpeded by traditional obstacles such as cargo, tall passengers, inclement weather or the design of a vehicle. Leading automaker Nissan has debuted its Smart Rearview Mirror.
While many marketers continue to struggle in syncing up compelling mobile creative with new types of ad units, automakers are staying a step ahead of the competition, according to a Mindshare executive at the 2014 IAB Mobile Marketplace.
The Force is strong with this campaign – and you can explore the dark side of your powers. Hold up your hand to the new Nissan Juke and let it turn and twist, bowing to your commands. A digital ‘Force Simulator’ lets users control movements without a keyboard or mouse.
2013 was a very good year for Tesla with the exception of two Model S cars that caught fire in a relatively short span of time. The incidents got a lot of attention in the media and resulted in a reality check for Tesla’s soaring stock price.
Marketers found new ways to interact with consumers online through digital campaigns launched in the first quarter of 2014 that elevated fan participation.Lanvin celebrated a milestone, Gucci opened the doors to its museum to an online audience and Jaguar used humor to promote its vehicles. Many of these campaigns were updated as time went on to encourage prolonged involvement from consumers.