Nissan has launched a social media campaign using Instagram to build awareness of its new Juke. The company hopes the campaign will differentiated it from other car brands and help reach new, younger customers.
Italian automaker Ferrari is ratcheting up hype for its new California T model with an official video. The video establishes the barest of narratives before giving way to a meditation on the car’s various assets. Ferrari has also created a microsite for fans to explore the California T’s technical details.
Researchers at the École Polytechnique Fédérale de Lausanne or EPFL are collaborating closely with PSA Peugeot Citroen and developing an in-car emotion detection system designed to watch out for emotions like anger and disgust.
British automaker Aston Martin is showcasing its bespoke capabilities with a new configurator application that lets enthusiasts play with possibilities.The configurator app features the full range of Aston Martin models and allows fans to tinker with all the customizable details that a prospective consumer would encounter at a dealership. Also, the app gives consumers far more time to mull over their final vehicles, which may increase satisfaction.
Asos has partnered with make-up brand Benefit and Citroen to launch an online car boutique.The boutique is hosted on a microsite at Asos.com and has embedded video content that allows people to digitally test drive a new car, which has been shot on green screen to create hyper-real worlds.