Renault is to join forces with mobile provider Orange to explore uses for 4G technology on future vehicles. The car company says the partnership provides it with a real-life testing framework for exploring new connectivity applications on vehicles.
Check out Audi’s latest sponsorship activation with their Barcelona Football Club. Called ‘Audi Mind Race’ it sees a huge projection mapped, physical slot car track powered by headsets tracking the brainwaves from Barcelona Football Club players minds!
To build excitement for the upcoming 2014 Mazda3, JWT Canada partnered with Cineplex to create a gaming first for Timeplay in which cinema-goers are pitted against in each other in a dual screen driving experience that leverages their mobile accelerometer. The social driving game turns your phone into a wheel, and every seat in the theatre into the driver’s seat for an immersive mass test drive experience.