Envisioning a future where service or delivery vehicles could come equipped with 3D printers in the trunk, cranking out spare parts and such on-the-go, a group in Paris transformed a normal electric car into a mobile 3D printer.
The Museo Lamborghini holds some of the exotic sports car maker’s most storied models, but you won’t have to travel to Sant’Agata, Italy, to view these gems. Google and Lamborghini teamed up to grant enthusiasts free access, twenty-four hours a day, so long as you can get online.
Distracted driving remains one of the top reasons for car accidents, thanks to texts, calls, and emails that come through while driving. In an effort to get eyes away from smartphones and other devices and back on the road, Chevrolet has introduced Siri Eyes Free Integration on select 2014 model, including the Camaro, Cruse, Equinox, Malibu, SS sports Sedan, and Volt.
Land Rover is inviting customers to engage with the all-new 2014 Range Rover Sport by taking part in an interactive digital campaign called “RACE THE SUN.” The interactive film incorporates competitive gameplay and draws viewers into a high octane race across treacherous landscapes.
Jaguar Land Rover USA leveraged social advertising platform Tagkast to create 387,793 impressions with a reach of 293,672 users on social media for a BritWeek Downton Abbey party that it had sponsored.
Chrysler Group CMO Olivier Francois likes to roll the dice when it comes to marketing. But Mr. Francois may be taking his biggest gamble yet by casting Will Ferrell's fictional "Ron Burgundy" character as pitchman for the 2014 Dodge Durango SUV.
Jaguar Land Rover North America celebrated reaching 1 million Facebook likes with a video that features employees sharing stories and expressing gratitude, while Bentley Motors is engraving the names of 25,000 fans on its factory wall in Crewe, England.