Mindshare Media News

Chevrolet pairs with YouTube stars for Captiva viral buzz

Chevrolet is partnering with high-profile YouTube stars in a bid to build credibility for its latest Captiva SUV with an older, tech-savvy European audience

Nissan unveils interactive website to kick of new Versa Note campaign

Nissan has launched an interactive website, created by digital agency Critical Mass, ahead of the new campaign for the Versa Note.

Acura takes multichannel route for new video campaign

Honda-owned Acura is flaunting its new 2014 MDX SUV with a multichannel campaign that uses media placements on mobile, tablet and desktop devices to show off three new videos.

Maserati’s Ghibli microsite spurs interest, showcases vehicles

Fiat-owned Maserati’s new Ghibli vehicle microsite is raising interest in the model and aims to promote awareness for the brand in global markets.

Jeep - GPS to get lost

The Jeep is an iconic car. Freedom, discovery, adventure are just a few of the keywords that get usually associated with the model. The car is very popular in Argentina however, most of the 4×4 vehicles never cross the city limits. To help out Argentinians lacking the inspiration to get out of town, Jeep has created a fantastic a GPS add-on app that will get you “God knows where”, to discover 28 lost off-road spots in the country. Just push the button and start following the instructions.

Porsche entices prospective drivers with new Cayman vehicle via interactive mobile app

Porsche is virtually putting consumers in the front seat of its new Cayman vehicle via a mobile application that is designed to promote safe driving and build brand awareness, while also letting consumers compete in a variety of challenges.

Chevrolet Invites Filmmakers to Make Films for The Oscars

Automaker Chevrolet says it will advertise its top vehicles for the night of stars – The Oscars.

As part of its return to The Oscars, Chevrolet is looking for independent filmmakers to tell a story celebrating the simple, yet significant moments in life.

Rolls-Royce builds social engagement via historic race reenactment

Rolls-Royce Motor Cars is building social engagement with brand enthusiasts by giving them a play-by-play of its journey through a reenactment of 1913 Alpine Trial in Europe.

Lexus showcases new vehicles through USGA partnership

Continuing a tradition spawned in 2007, Toyota Corp.’s Lexus will join the United States Golf Association as the exclusive automotive partner of the 113th U.S. Open Championship June 10-16 at the Merion Golf Course in Ardmore, PA.

BMW App gathers driver data to optimize speed

BMW’s M Power app records data from sensors in cars and uses that information to record drives, provide lap times, and offers other technical data like braking and acceleration patterns. BMW drivers can also compare separate trips and see them on a map in real-time.

Audi alerts drivers to closest and cheapest parking spots

Audi has added INRIX Park, a real-time navigation service, for all Audi connect subscribers at no added cost to help them find off-street parking.

BMW partners with The Telegraph and Wired in tech content coventure

BMW has become the first brand to partner with Telegraph Media Group (TMG) and Condé Nast’s Wired on its new tech-focused content platform.

Mercedes-Benz propels environmental efforts via mobile app

German automaker Mercedes-Benz is propelling environmental efforts through a new mobile application that shows off the energy-saving technology used in its vehicles.

Audi upgrades digital brand experience through new immersive Web site

Audi of America is enhancing the customer journey by remodeling its Web strategy to provide easy navigation and a cleaner look among other updates.

Do autonomous cars need to cost so much?

Google's self-driving car is as expensive as it is ingenious, but some cheaper, less exotic rivals are quietly flourishing

Mercedes In-Car QR Codes Could Save Driver's Lives

Mercedes will begin to place QR codes onto all of their cars, which will provide all necessary information to rescue injured occupants from any model.