This case from Volkswagen and DDB Spain, called ‘The Polowers’ aimed to get some tweeting traction in Spain, where despite the popularity of the Polo, there was little to no Tweeting around the new Polo, so DDB created the #Polowers campaign.
When it comes to branded content, the better the content, the better the branding. And so it goes with Desire (below), a short film from ad agency The Brooklyn Brothers and Ridley Scott's production company, touting Jaguar's F-Type sports car.
RelayRides is the peer-to-peer rental startup which has grown at a phenomenal rate and now has cars listed in 1450 cities across the US, covering all 50 states. There’s still the issue of what to do when you want to visit an area where the supply of rental cars available is limited? That’s where “Renting Social” comes in.
The number of Internet searches in Brazil for luxury automotive brands rose 68 percent in 2012 with Audi, BMW, Mercedes-Benz and Range Rover in the lead, according to a new report from Digital Luxury Group.
Jaguar chief designer Julian Thomson had worked in the automobile industry for years but realized that it had come to a standstill where innovative design was concerned. Since his time at the helm of the luxury auto firm, he has sought to breathe new life into car design, as he discussed at the 2012 PSFK Conference in London.
Tony Hsieh’s Downtown Project for revitalizing Las Vegas is launching a complete transportation system for getting around without needing to own a car. ‘Project 100‘ has just signed a deal for 100 Tesla Model S vehicles.
When Opel asked them to launch a campaign for the new Opel Corsa, which is specially designed for youngsters, they proposed to change the name ‘Corsa’ in something else. And what owner wouldn’t want to have their own name on their car..
Car manufacturers almost automatically launch a new model with a 3D Projection Mapping Event these days and this one sees Volkswagen launching the all-new 2015 Golf 7 at the New York International Auto Show.