Would you trust your car to drive itself? Google is asking the populations of two states in the US to take that chance. The robot taxi, common in science fiction since the 1950s, is now set to become a reality.
Ford kicked off Social Media Week in New York on Tuesday with the announcement that it is launching an updated version of its “Fiesta Movement” campaign, supplying bloggers, tweeters and other social media users with brand new Fiestas for six months and asking them to document the experience.
A group of graduates of the Willem de Kooning Academy are taking Google’s Search Engine Optimization to a whole new level. They came up with Search Engine Advertising, which means that they are turning Google into a unique advertising medium. With the help of hardcore SEO-craftmanship it’s now possible to display a complete ad in the image search results.
Five years ago mobile phones were at the forefront of technology, by 2010 the focus was on tablet computers and now billions of yen, dollars and pounds are being invested in what is seen as the next digital playground - the car.
To promote the new, bold design of the 2014 Lexus IS, Lexus teamed up with creative agency Team One for an interactive advert that ties in with the latest Sports Illustrated Swimsuit Issue. In the print ad, three swimsuit models are barely recognizable in contrast to the new Lexus IS, blending in with the scenery and becoming part of the set design.
Lincoln Motor Company is continuing its rebranding campaign with a
television spot during the Super Bowl XLVII broadcast Feb. 3 on CBS that
was created using consumers’ Twitter interactions with the host of NBC
network’s “Late Night with Jimmy Fallon.”