BMW of North America is featuring the emotions of holiday homecomings in a new social video called “The Road Home” that shows a number of trips made in its vehicles and wishes consumers well this season.
Nissan is launching the new Juke Nismo in the popular mobile driving game Asphalt 7: Heat, enabling players to ‘test drive’ the car on their iOS or Android device before it goes on sale in early 2013. The Juke Nismo is said to combine motorsport-derived engineering with progressive design and technology inspired by the gaming world.
Today AUDI AG, claimed to be the first automotive manufacturer to release a space in PlayStationHome, is now taking the partnership to the next level with the launch of an all-new driving technology simulation game.
Polowers, are Polo Followers. The Polo is a popular car amongst young people. DDB Spain therefore developed a strategy in social networks aimed to convert the brand in the first topic of conversation on Twitter for a day. The campaign generated more than 150,000 tweets 8 hours after launching, at a rate of 5 tweets per second.
Ford steps up its reinvention of the Lincoln brand today with the unveiling of a new advertising campaign that "introduces" a revived entity it's calling the Lincoln Motor Company. Ford CEO Alan Mulally and other top executives will announce the new campaign in (where else?) New York's Lincoln Center Plaza Monday, with supporting events on tap in Miami and Los Angeles as well.
Since computer technology entered the automobile, it was just a matter of time, when known computer mechanisms would conquer the driver. We have seen it with the renowned case of Fiat eco:Drive years ago. Now with electric cars like the Chevy Volt the car-smartphone-combination becomes even more reasonable.