Mindshare Media News

MINI's Countryman launches its new FUV and integrated campaign via Ogilvy Melbourne

Ogilvy Melbourne this week launched a new integrated campaign aimed at driving awareness of MINI's Countryman vehicle, while creating a new sector within the serious SUV sector - the FUV.

In Bid to Go Global, Cadillac Shifts Advertising Dollars to Digital

As GM attempts to take the Cadillac brand global, its ad spending is going digital. Cadillac has moved 25% of its marketing spending into digital platforms; compared to 17% three years ago.

Audi used car mobile app

It’s no secret that in general people search, examine and then configure a car first, before they run to the dealer to take a closer look.

Mercedes increases mobile traffic 170pc over one year

Luxury automaker Mercedes-Benz USA has seen an uptick in mobile traffic over the past year and recently enhanced its mobile site to better reach and engage affluent consumers.

New Audi Rental Service Lets Customers Unlock Cars With Their Phones

Austin, Texas-based rental car service Silvercar will offer streamlined operations, a seamless smartphone user interface, and only one type of vehicle: silver 2013 Audi A4s.

Cadillac hits 30,000 activations for mobile, OOH program

General Motors’ Cadillac is pushing the new ATS model through augmented reality installations in top U.S. marketers by transforming street murals into driving experiences on smartphones and tablets.

Mercedes exec: Social media efforts should single out brand advocates

NEW YORK – A Mercedes-Benz USA executive at the Luxury Interactive 2012 conference said that a brand’s advocates on social media are the most crucial to reach so that marketers can create word-of-mouth that embodies their true ideals and lifestyle.

Honda: It starts with you Zynga mobile game -- Words with Friends

Honda has partnered with Zynga for a mobile ad campaign, offering in-game rewards to Words with Friends and Scramble with Friends players. It's the first time Zynga has taken part in a mobile-game ad campaign, although it has partnered with other brands, such as McDonald's, for in-game rewards.

Mercedes sees Web as channel to create lifelong relationships

NEW YORK – A Mercedes-Benz USA executive at the Luxury Interactive 2012 conference said that optimizing a Web site for spontaneous navigation is the key to bolstering the platform for brand exploration and eventually purchasing.

#Youdrive the story

Mercedes is pushing the new A-Class into with a big promise and an even bigger campaign (“The new generation Mercedes-Benz”). The switch from the original model, that focused more on an elderly audience, the new 2012 model is entering the segment of VW Golf, BMW 1-series and Audi A3 drivers, meaning a markedly junvenile audience. Thus the new campaign assets are a “social media first“, as MB states.

Luxury automakers combine print, digital for highly-targeted, engaging marketing

Even in an increasingly digital world, luxury automakers should continue to use print advertising since it gives them the chance to target a highly-affluent audience and an opportunity to create multichannel touch points.

Marketers including Lexus, Mercedes-Benz, BMW, Rolls-Royce, Porsche and Maserati are using print marketing in environments targeted towards affluent consumers. However, they could be taking this opportunity to create highly-functional, multichannel touch points to gain deeper engagement.

How luxury automakers can find the right media mix for model reveals

Luxury automakers are using digital channels to spread live model launch events to a larger audience, but those that hone in on peer-to-peer influences on social media and the brand lifestyle can better stand up to competitors.

There needs to be a strategic balance between exclusive events and digital efforts so that luxury marketers can create substantial awareness for a new model while catering to target consumers. However, the power of social media has made it essential for inclusion in a luxury model reveal, and brands that use the channel to flaunt brand lifestyle – not to cater to aspirational minds– will likely come out on top.

Lexus bolsters print placement with movement via iPad video technology

Toyota Corp.’s Lexus is engaging Sports Illustrated readers by letting them interact with an ES advertisement with their iPad to add movement to the static page.

'Test drive' an Audi with an Ipad

Audi recently offered fans at the Royal Bank Plaza in downtown Toronto, Canada, the chance to get behind the wheel for a one-of-a-kind quattro experience on a slot car test track.

Volkswagen: One Thing

The latest interactive campaign for VW Golf and Tribal DDB asks users about their priorities in life and generates a two minute film based on their Facebook data.

McLaren shows off concept car via augmented reality mobile app

British sports car manufacturer McLaren Automotive is flaunting its P1 concept aero car through an augmented reality mobile application for the iPhone and Android devices.

MINI - In Car Coffee Connectivity

JWT Amsterdam helped MINI reach busy people of the Netherlands through "the beloved fuel every office in the Netherlands runs on: coffee". The car company visited businesses with its coffee bar and six specially-equipped MINIs to discover their employees taste in coffee during a unique test drive.

BMW swaps paper POS for digital signage

BMW in Italy has exchanged its printed point-of-sale materials for totems with digital screens from manufacturer friendlyway via multimedia designer Excogitare, incorporating printed brochures for customers to take home.