When most consumers think Volvo, they think safety. But Volvo Cars of North America also wants them to think design and aesthetics.
Toyota Corp.’s Lexus is pushing the 2013 ES model’s updated technology and style through a Facebook application and additional social media promotions to let users vote for their favorite startup projects that the automaker will support with a monetary donation.
Many brands and automobile manufacturers turned to Social Media in order to push user engagment and to dig out some valuable consumer insights for their product and service refinements and developments. Recently swedish brand Volvo launched a new Facebook action that tries to combine Insight, Engagement and Fun into one experience, called “You Inside“.
Jaguar North America is partnering with flash-sale site Gilt.com to offer one exclusive package that includes a specially-designed 2013 Jaguar XJL Ultimate, a vacation and a $2,500 Gilt credit.
Toyota has launched its second campaign for the four vehicles that now comprise the Prius v wagon, Prius c compact, Prius Plug-In Hybrid, and 3rd Gen Prius. The program kicked off with a new spot showing each of the four Prius cars driving through a scintillating Candyland-colored world of towns, woods, neighborhoods and countryside with the message that there is now a Prius for everyone.
German automaker Mercedes-Benz is introducing consumers in Milan to the new A-Class model through its first digital concept showroom, prompting both affluent and aspirational consumers to want in on the action.
Honda is jumping into the in-dash app race with the introduction of an updated HondaLink system for 2013 Accord by partnering with Harman’s Aha Radio. And Honda hopes to leapfrog competitors like Toyota Entune and Ford Sync’s AppLink by not only outsourcing app integration but by also bringing in more content and making updates much easier and more frequent.
In a 190m2 three-dimensional LED surface stands the Audi Urban Future Concept with the upcoming A2. The dynamic surface demonstrates how the future of connected cars will automatically interact with the typical city infrastructure of tomorrow.
South Africa deliver the latest Volkswagen work, with the VW ‘Street Quest’ advergame. This is a Facebook challenge to find and ‘Pin’ as many Volkswagens on South African roads as possible, using a gamified, custom version of Google Street View.
Seoul-based media arts group Jonpasang experimented with a physical and visual interactive experience by creating the Hyper-Matrix for Hyundai.