Toyota Belgium has just launched a new campaign for the Toyota RAV4 Black Edition that allows participants to earn discounts for the vehicle based on their location. Smartphone users download the RAV4 Adventure Discount App, travel to a so-called adventurous location within Belgium and sign in with the application. The app then calculates a discount based on just how daring you are. While far-flung wilderness locations are an obvious choice for big discounts, Toyota has hinted there are plenty of adventurous spots in city locales as well.
To promote its new 328i 3 Series that goes from 0-60 mph in just 5.9 seconds, BMW is holding a video contest that sees how creative and succinct you can be in only a few seconds. Users are asked to submit a convincing video no longer than 5.9 seconds to show how much they want to win the 328i vehicle.
Italian automaker Maserati is taking the next step in mobile marketing by inserting customized QR codes into a print advertisement that leads to an optimized site where consumers can build their own GranTurismo S.
BMW South Africa recently created an interactive projection mapping experience for the new 1 Series, in the form of a social racing game. The experience was projected to an area of just over 100sqm and allowed participants to play via Galaxy tablets after connecting with Facebook.
On day two of the Chicago Auto Show, Nissan announced what it is calling "Project 370Z." The new social media project is driven around the mildly refreshed 2013 Nissan 370Z and is aimed at building up hype for the car before sales begin in June.
For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG's digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan "Key to Viano", passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.
BMW iVentures is an investment arm of the German automobile manufacturer that funds innovative technologies to help solve future transportation problems. In a recent panel discussion, speakers were invited to discuss “how digital technology can change, improve, disrupt, enhance and perhaps revolutionize mobility.” A strong focus was placed on parking management where there was plenty of room for improvement in an industry that’s behind the times when it comes to using advanced technology.
When it comes to cars, the Ford Fiesta is considered one of the sexiest: It’s won a number of awards for its sleek design and stylish exterior. But the Fiesta is also packed with intuitive and innovative technological features, such as keyless entry and a rear-view camera — something the average consumer might not know. Ford wanted to change that.
TORRANCE, Calif. (February 1, 2012) – Toyota Motor Sales, U.S.A., Inc. has announced the debut of an integrated marketing campaign that enables viewers to use the Shazam mobile app to enter for a chance to win one new 2012 Camry for themselves and one for a friend, during a live NBC television broadcast on Sunday, Feb. 5.
It’s not long ago, since Facebook launched the Timeline in first public beta. Now it’s rolling out for every profile. While marketers and brands are pondering on how Timeline will be implemented on Brand Pages, users and brands are getting creative with it.