G+ brand pages will be crucial if Google wants to chase Facebook in the race for global social-media domination. But up until now, Google has been missing out on the action.
Mercedez-Benz-owned Smart has launched an app to help people create personalised images for Facebook’s timeline pages, which rolled out globally yesterday.
Honda has unveiled an online interactive film to promote the launch of its 2012 Civic model.
One of the world’s most elite (and expensive) cars, Lamborghini, recently became a canvas for the creative whims of the techie minds at The Media Merchants, a technology-driven production agency based in Vancouver.
We hear a lot about Intelligence in the motoring industry, it’s become the norm in automotive acronyms, especially for the leading German car makers – Intelligent Performance, Intelligent Lightweight Construction and even Intelligent Emotion (whatever that means) – but how intelligent is their marketing?
Most automakers these days release teaser renderings or cropped photos of new models prior to debuts at auto shows. Ford has gone a step further with the release of a Fusion app featuring their upcoming 2013 Fusion scheduled to be unveiled at the Detroit Auto Show in January.
Alfa Romeo has seen a 49% surge in brand awareness following a location-based video ad targeting campaign for its Giulietta model.
German automaker Mercedes-Benz is combining all of its mobile applications into one that holds the complete set of branded models.
It seems that everybody is nowadays on one or more social networks, and much more this will be the case for upcoming generations. And also there is a dramatic change coming in terms of how and with what we are communicating (read hereabout the Top 10 game changers of communication).
Nissan is launching a direct mail campaign to give consumers an opportunity to experience the new 360 degree Around View Monitor technology (AVM) included in its latest Qashqai model.
You can't believe everything you see in Nissan's latest effects-laden Qashqai campaign, created by TBWA\G1. A 'behind the scenes' clip of the ad in production proves no different.
Audi chose to explore how digital technology might radically alter and improve safety of future streets. ‘Urban Future’ was a special exhibition at the 2011 edition of Design Miami/ created by Copenhagen-based architect firm BIG-Bjarke Ingels Group. The project is intended to show how streets of the future could communicate with drivers, cyclists and pedestrians. The concept was originally developed by BIG for the Audi Urban Future Award last year.
BMW has launched an Olympics 2012 iPad magazine app as part of its tier-one sponsorship of the London Games.The free interactive magazine app, created by Partners Andrews Aldridge, features a range of exclusive content covering BMW-backed Olympic and Paralympic hopefuls, as well as other athletes.
At the upcoming Tokyo Motor show, Toyota will debut a new digital content heavy concept car representing what the automaker sees as the evolution of the automobile. Called the Fun Vehicle interactive internet or Fun Vii, the most radical feature is the exterior body which isn’t painted sheet metal but a large digital display.