This is a pretty amazing piece of an engaging interactive idea within the “standard” set for a car manufacturer’s site. Ford launched the Mustang Customizer. That part of a website that allows interests and enthusiasts to create their very own Mustang. It’s all as we know it from selecting colors, accessories and decals to complement the classic design.
If you're the sort of adrenaline junkie who can't stand the thought of being left out of anything, we've got good news -- if you drive a MINI and own an iPhone, that is. The latest update to the MINI Connected app has text-to-speech capability, meaning that it can read tweets and status updates as you drive.
Hyundai has launched what it claims to be its biggest ever integrated campaign to support the launch of its i40 Tourer model in a bid to change perceptions of the brand.
Each year Subaru runs its "Share The Love" sales promotion, where it donates $250 to a charity for each car it sells in a specified period of time. This year, Subaru wanted to let its Facebook fans help decide on one of the charities that will receive a donation. After three weeks, Subaru's fans chose the Make-A-Wish Foundation.
Kia is in the midst of launching the Optima Hybrid, and to build up hype they've created a new Facebook application. Earlier today, Kia launched the Hybrid Myth Busters app on the Kia Optima Facebook fan page.
DETROIT (Bloomberg) -- General Motors Co., a year after Chief Marketing Officer Joel Ewanick joined the company and overhauled its marketing, is again retooling some of the creative work for Cadillac and Chevrolet.
Earlier this year SEAT set up an integrated campaign that was tied to one of Germany’s major music events: 'Rock am Ring' and 'Rock im Park'. As main sponsor SEAT took the chance to stage their new Ibiza Special edition.
Brands from every sector, including automotive are paying close attention to gamification - the latest way of giving content a life beyond its original form, says Ruth Mortimer.
Alfa Romeo’s branded content environment within football-themed social game I am Playr has seen the car marque double its Facebook fan base within three months.
Here is a little creative eye-candy for you on a Tuesday! It’s Kia’s attempt to create the world’s smallest stop motion film, challenging the work from Nokia’s N8 stop motion short. This time though, the stop motion film has been hand drawn on over 900 fake nails with 1,200 odd bottles of polish used to create the story.
Ford has already successfully launched the new 2011 Explorer using social media, and now it's trying something similar with the F-150 Ecoboost.
Hyundai has just released full pricing information for the 2012 Veloster. The base price of $17,300 does not include the $760 destination charge.
Automakers are trying to get creative in all sorts of new ways each day on social media, and Nissan has just launched a very creative new campaign. What typically happens if you post a comment, picture, or question on a brand's Facebook fan page? Do you get a response? What if that fan page talked back, literally?
Infiniti, the luxury car division of Japan's Nissan Motors, is ramping up its activity in Europe by kicking off a three-year brand campaign with the new tagline "Since now, the perfect line is a curve".
Volkswagen have turned a Norway road into a real time game of roulette using Google Maps. In order to highlight the main feature of the new Golf BlueMotion car (it’s low fuel consumption), in a meaningful and memorable way to consumers, Volkswagen created the BlueMotion Roulette game.