We've known the Cadillac ATS and XTS are coming, but didn't have confirmed dates until now. This morning production of both the XTS and ATS was confirmed via Twitter, and shortly after announced on GM's media site
Fiat is launching its first national ad campaign in the U.S. this month. The national and cable broadcast, print, digital and experiential effort, via Southfield, Mich.-based AOR Impatto, bows with a TV advertisement but includes a range of other elements with a focus on programs to get the car in front of potential buyers.
Nissan Motors is launching a campaign in order to celebrate the production of the 1 millionth British built Nissan Qashqai.
The integrated campaignwas created by various agencies, and includes below the line activity by Tullo Marshall Warren, above the line activity by TBWA\London, digital advertising by Digitas, with media planning by Manning Gottlieb OMD.
LIDA, the direct and digital marketing specialist, has developed a new campaign for leading car manufacturer MINI, called ‘MINI Lunatics’. The work, which is the latest addition to MINI’s regular CRM communications, asks drivers to send MINI to the moon and beyond.
After weeks of rumour that the BBC would be dropping its coverage of F1 in a bid to save costs, a seven-year deal was announced this morning which will see both the BBC and Sky share coverage across their broadcast and digital properties.
Volkswagen are promoting the big come back of their Golf Cabriolet with an augmented reality app. The French agency behind this concept is Paris based Agency.V. who have created a world first with this AR car showroom app for the iPad2, iPhone and Android.