The music service Spotify is a big hit with younger consumers, and not surprisingly, advertisers from every industry are going full-tilt capitalize on its booming popularity. Here in the U.S., most of those marketing tactics have been fairly ho-hum, but Volkswagen's Skoda brand is doing something different: using Spotify not only to sell cars, but also shots at romance.
If you consider yourself a bargain-hunter, chances are good that you've used one of today's popular onlinecoupon or group-buying sites to save cash. Now, for the first time ever, a major U.S. automaker has joined the fray, using one of those very services to gain customers.
VW Belgium asked belgium 1md to create an online campaign for their BlueMotion technology. The objectives? Highlight 2 important facts about Bluemotion: it’s not only the most efficient green technology; it’s also the least expensive.
To celebrate its sponsorship of the UK Athletics (UKA), Alfa Romeo is to host a unique ‘man versus machine’ challenge, pitting the Alfa Romeo against former European and Commonwealth champion Iwan Thomas in a 3.8 mile race around central London’s bustling city streets, starting and finishing at Tower Bridge.
Toyota Kirloskar Motors India has announced the launch of its new hatchback Liva with a “youth-centric” campaign. Dentsu Communications, the creative agency handling the account, has unveiled a TVC that aims to fulfill their need for driving of a stylish and advanced car right now instead of waiting for tomorrow.
Here is an interesting take on those famous old “Touch The Car” endurance competitions of days gone bye.. With Peugeot launching the “Take The Car” challenge online, where users would compete live from around the world to score a week with the car of their choice.