Luxury car maker, Infiniti has launched a new competition to find the digital art talent of the future. The new art competition is the first ever international and free-to-enter year-long competition, composed of three distinct themes, will invite individuals of any age, country of origin, or artistic competency, to create innovative, creative, and spectacular designs, reflecting Infiniti products, but in the form of digital art.
Nissan France launched a unique In Store Nissan Qashqai Augmented Reality Experience featuring finger pointing technology to configure the colour of the crossover and an exciting game emphasizing the car.
Well it seems like this is becoming some sort of 3D Projection Mapping week… But, you should like this one too, it’s a little different to what you’ve probably seen in this space, and while its not an interactive projection mapping installation (I really wished it was), it different, and that makes it cool.
THE BRIEF Volkswagen decided to sponsor the Planeta Terra Festival (big music fest in São Paulo) as it was a great opportunity to bring their trendy car, the Fox, closer to city's youth. Then came our challenge: spread the Fox message beyond the event walls, reaching every youngster in São Paulo.
Large corporations and wacky marketing campaigns can make for some cringe-worthy viewing. But credit Toyota Motor Corporation for at least trying harder than most, thanks to a series of more than 200 record attempts centered on the Japanese automaker’s Prius hybrid.
When is a sports car not a sports car? When it’s a minivan – sort of. In a new advertising campaign for its slow-selling 911, Porsche Cars North America is repositioning the $78,000-to-$143,000 sports car as an “everyday” vehicle. Think the 911 is only good for its fantasy-fulfillment chops? Think again.