Mindshare Media News

Social Media In The Auto Industry — A Tour Of The Chicago Auto Show

For those of us in the marketing/advertising/PR world, social media is not a new concept. We’re constantly talking, writing, blogging and tweeting about it. But has social media trickled into other industries?

BMW backs 'born electric' car sub-brand

BMW has launched the BMW i, a sub-brand for its electric car range, with a new poster, digital and social media campaign.

Jeep drives through social media

Jeep’s Facebook page last week surpassed the 1 million-fans mark after racking up triple digit growth in its fan base on the social networking site in 2010.

Volkswagen plans improved customer engagement with social media

Car maker Volkswagen is to place more emphasis on engaging with customers and partners via social media.

Ford Tries a Global Campaign for its Global Car

IN 2008, the last time the price of a barrel of oil was in three digits, James D. Farley recalls that his company, Ford Motor, was readying a new version of its big F-150 truck. 

BMW Using Facebook To Develop 1 Series Special Edition

The contemporary automotive sales fight no longer uses just the showroom as a battlefield. The war for the public’s attention also takes place online, where automotive producers from all over the world are racing to offer innovative projects that capture potential customers’ attention.

Audi Plans connect Strategy

With the modern automobile getting more and more addicted to computers, the world of tomorrow already shapes itself as a very different one. But, whereas up until now in-car computers (read everything that makes a modern vehicle work, from engine management systems to driver assistance) work separate from one another, not the same can be said about the ones in the not-so-distant future. In the future, in-car computers will be connected.

Ford launches outdoor augmented reality campaign

Ford is launching an outdoor augmented reality campaign to put its new C-Max model into people’s hands.

Renault reaches out to Facebook fans for Va Va Voom revival campaign

Renault is hosting a competition on Facebook that encourages fans to vote for their favourite celebrities as ’Kings and Queens of Va Va Voom’.

Nissan and Sony hold third GT Academy

Nissan is teaming up with Sony again for the third instalment of the popular GT Academy in 2011. The competition unites the worlds of virtual and real racing, offering one lucky winner the chance to realise their dream of becoming a certified racing driver.

Volvo Launches S60 App

The Swedish carmaker has recently launched an app for the iPhone and iPad containing information about the new Volvo S60. 

Peugeot creates cross-media mystery campaign for Envy range

Peugeot is running a cross-platform campaign for the launch of its special edition Envy range as it looks to branded content and social media to boost engagement.

Toyota runs first iPad campaign for Auris Hybrid

Toyota is to run its first iPad campaign to promote its Auris Hybrid model.

Volkswagen: Inside the VW Academy

The Volkswagen Super Bowl spots, featuring the Beetle and the Passat, have gathered significant buzz from the TVC’s.

Posters on Facebook focus more on Volkswagen's products than YouTube users when engaging with "The Force" commercial

Volkswagen show how posting the same content on different social media sites can lead consumers to respond in different ways. Whilst Facebook users say they find the advert "awesome", VW were also successful in driving consumers to devote some of their discussion to VW’s “lovely” Passat car and brand. YouTube users, however, focus mainly on the details of the “funny” advert.

Renault revives Va Va Voom for latest campaign

Renault has revived the ‘Va Va Voom’ strapline in its latest Clio ads for a campaign that features celebrities including Audrey Hepburn, Dita Von Teese and Marlon Brando.

The Mercedes-Benz Tweet Race Starts Today

You’ve probably already heard about the Mercedes-Benz Tweet Race… 

The players for Super Bowl XLV

Commercials prove auto companies are back in the game in a big way.

New Honda Jazz launch aided by TV spot that plays across two screens

The team at Wieden + Kennedy London has created an animated oh so pretty 60 second spot to assist the launch of the new Honda Jazz.

Facebook signs Mazda as first advertiser in high-value Deals trial

The car manufacturer is one of the first tranche of brands to sign up to Facebook Deals, the social-networking site's mobile scheme that rewards users for 'checking in' at retail partners.

KIA: Augmented Reality TV Ads

Did anyone give this a try during the Australian Open? It was an ongoing “Augmented Reality” campaign activated via your Mobile phone, through the TV coverage of the grand slam event.