Imagine if there was a way that you could help save the world by consuming less fuel and drive in a much safer way all while competing with your friends around a city? I’m sure it’s not something you’ve thought about doing every single day but this innovative campaign by Toyota in Sweeden shows how a simple idea was brought to life using an app and a wide range os social media tools.
Not all target audiences are created equal. Consumers planning to make large-ticket purchases are active on a variety of digital channels as they make their way through the purchase funnel. The media usage habits and preferences of intended audiences must inform marketers’ decisions about where to target them, and whether social media efforts make sense for their brand.
After wowing the world with its Super Bowl advertisements during the last couple of years, it appears that Hyundai of America may be taking a humorous approach when it runs spots during Super Bowl XLV.
As reported BMW will be back at the Super Bowl XLV after years of absence. Today BMW launched the social campaign for one of their Super Bowl 2011 ads featuring the new BMW X3. This indirectly means BMW will have more than one Super Bowl ad this year.
Nissan show how a car brand can use social media to engage consumers in the lead-up to a market launch of an entirely new car range. Current customers complain about “delays” in delivery, but many say the “clean” Nissan Leaf is the “perfect commuting vehicle”.
SCVNGR -- the social game all about going places, doing challenges and earning rewards -- has partnered with Nissan to build the "Juke The City" challenge. Starting January 3, anyone living in Chicago, Los Angeles, New York or San Francisco can complete challenges at select places with SCVNGRRewards for the chance to win a Nissan JUKE™ (and unlock other place-specific rewards along the way).