Mini in the US has been and gone and challenged Porsche to a race. And it’s thrown down the Mini vs Porsche gauntlet on Facebook, wanting to go auto a auto with the rival brand. To get Porsche to accept the challenge, Mini has put together a petition, which run like this:
Ford Motor Co. is on a roll. After eight years of restructuring, plant closings and painful job cuts, the company last month reported a $2.1 billion first-quarter net income with a $2 billion operating profit -- a $3.5 billion improvement from Q1 2009, its fourth straight quarter in the black and its highest quarterly operating profit in 6 years. It certainly helps that Americans give Ford credit for not taking loans from Uncle Sam, as General Motors and Chrysler Group did, and that Toyota has taken so many hits, but its image turnover has had more to do with its much-improved product and its marketing strategy: get people behind the wheel to learn what the "new" Ford is all about.
To promote the new Lexus CT200h hybrid, New York agency Skinny proved that ads for hybrids don't always have to be overtly green. Instead, the MDC-owned agency invited drivers to witness the 'darker side of green' via an interactive action thriller film created by Stink Digital in London.