Hyundai has hired brand experience agency Jack Morton Worldwide to handle its sponsorship of the 2010 FIFA World Cup. The Korean car manufacturer is to roll out a range of digital marketing and dealership promotions to drive awareness of its sponsorship of the tournament.
After seeing 2 million downloads of its mobile racing game that introduced the GTI car model, Volkswagen is at it again, launching an application for the new Touareg SUV. Volkswagen has created the Volkswagen Touareg Challenge, right in time for the German sales launch of the brand-new Volkswagen Touareg. The application lets iPhone users take the new car model for a virtual test drive.
TJ is a research engineer at the Ford Motor Company’s Infotronics Research and Advanced Engineering organization in Dearborn, Mich. His research interests lie in mobile computing and secure, privacy-preserving vehicular software architectures. His recent work involves architecting research software platforms to enable third-party software development on cars. He received his Ph.D. in computer science from Stanford University. He was interviewed for Headlightblog.com by Kyle Outlaw, a regular contributor and UX lead at Razorfish who is also one of the agency’s subject matter experts on mobile.