In the great Facebook fan rush of 2009, Skittles stood out. The Wrigley brand was able to accumulate a staggering 3.6 million connections. This gave the brand an opportunity to message this audience -- but not much more.
Together with Work Club and Pirata, London, McLaren has launched an innovative site that can broadcast live telemetrics and running team dialogue between their star F1 drivers Lewis Hamilton and Jenson Button and the pit crew, an absolute treat for motor sport fans.
Volkwagen has released a unique new racing game for the iPhone and iPod touch that challenges players to drive efficiently rather than simply fast. In Think Blue Challenge players are rewarded for efficient driving and maximum range, with the goal of racking up the most kilometers by consuming the least amount of fuel. Quiz questions are presented between each game stage to provide tips on how to play and fuel bonuses for correct answers. Scores can be submitted to an online high score table and players can also submit their scores to the Volkswagen eGames Facebook page. Volkswagen Think Blue Challenge is available from the App Store as a free download.
Car marque Opel/Vauxhall is launching a sustainability marketing push to promote its new electric vehicle product strategy.
At a press conference at the Geneva Motor Show yesterday, Opel chief executive Nick Reilly announced plans to overhaul the company's model range based around its extended-range electric vehicle (E-Rev) technology.
For the celebration of the Volvo Ice Camp 2010 in the Austrian Alps, Volvo Cars Spain has organised the first Volvo Photography Competition in facebookunder the theme "Volvo and the winter". This is the latest Spanish example of Volvo's strategy in Social Media, which began with the appointment of a local Community Manager and the local launch of two international social media campaigns: The Blind Preview and Drive Around the World.
At the risk of giving away too much of what we do (not really - everything we do in social media is in the public, so you just need to pay attention or search around to find out), I'd like to share with you a little bit about Ford Motor Company's approach to social media.
If ever there were a company in need of positive spin it’s Toyota. With the relentless grind of safety recalls and suffering sales, the Japanese automaker has tapped Twitter to help repair its image. Toyota launched a branded channel on TweetMeme with help from Federated Media.
Toyota might be telling Capitol Hill it wants to regain the public trust, but judging from Facebook, it may not have lost it.
According to Doug Frisbie, Toyota Motor Sales USA's national social media and marketing integration manager, the automaker has actually grown its Facebook fan base more than 10% since late January, around the time of the marketer's Jan. 21 recall announcement and its Jan. 26 stop-sale date.