Nissan has launched a below-the-line campaign featuring content from Lonely Planet's city guides to drive awareness of its new Qashqai crossover vehicle.
So Super Bowl weekend has come and gone - plays were made, dreams realised, investments paid off... and that was just the ads! Ha. There is, however, one rather smart integrated campaign lurking behind one of the uber-expensive TV spots and it comes from Volkswagen, courtesy of Deutsch LA.
There’s no question that Toyota is in deep trouble with its current recall crisis. But could these issues actually be helping its brand? Shockingly, an analysis of Toyota shows that its Social Influence Marketing (SIM) Score saw an uptick in January.
The Chicago Automobile Trade Association is making mobile a core part of this year’s Chicago Auto Show.
Anyone with friends who are keen skiers knows only too well that they don't tend to be the shy, retiring types who wouldn't dream of boasting about how brilliantly they took that black run, or necking a few beers after a hard day on the slopes. With this in mind, Nissan Europe created a free social media iPhone app for skiers and snowboarders to coincide with the Winter Olympics later this month.
YouTube, the world's largest video-sharing website, finds itself at a cross-roads as it celebrates its fifth birthday this week. The video-sharing site used its anniversary to underline its founding commitment to be a place where "anyone with a video camera and an internet connection can share a story with the world", but that only tells part of the story.
A recent research report from Borrell Associates projects that the total U.S. ad spend for new cars will rise to $19.2 billion this year from the low of $18.4 billion in 2009. Of that total spend, franchised car dealers account for the majority of all auto ad dollars spent online. In 2009 they spent about $3 billion online, compared to $1.7 billion for manufacturers.
The first commercial use of the Universal Product Code appeared on a 10-pack of Wrigley's Juicy Fruit chewing gum in Ohio back in 1974. Since then, the bar code has saved millions of dollars annually and brought valuable consumer insights to brands. Bar codes save on efficiencies, which ultimately impacts price. So if I told you that traceable technology also translates into cost savings for the consumer, would you opt in? It's not just about advertising, it's a way of tailoring incentives and increasing relevancy for the end user.
Hoping to draw more female clients (and kindly drain shelves of a product that chafes our eyeballs), Fiat introduces Pink My Ride, in which 131 bottles of pink nail polish are exhausted to paint a white Fiat 500 the colour of Pepto Bismol.
Consumers are prepared to forgive Toyota for recalling millions of vehicles and would consider buying its models in the future, according to our latest video interviews.
The campaign, which launched at LiveEveryLitre.com allows users to log on and submit their own ideas for journeys across Europe. This can be accompanied by a story and video as justification to why they want to do this particular trip; maybe to visit friends, follow a band around the country, track down relatives or as one keen entrant has already suggested, to track down every single one of his 186 Facebook friends take pictures of them and compile a real life 'face' book.
At this point most automotive marketers know that search marketing is an incredible vehicle for reaching their target customers. It’s highly relevant, highly targetable and is generally one of the most efficient and effective channels in a marketer’s ad mix. The problem with search marketing, though, is that it doesn’t scale beyond the level of user-initiated searchers. For most businesses, this is a problem, especially when their search-marketing campaigns are mature as are most campaigns of OEMs who have been active in the search space for many years.
Here's a look at Lexus' Forward Living Journeys site which offers virtual test drives with a series of short informational videos on car features.