Car manufacturer Toyota has pulled an online ad for its new Yaris model after receiving complaints from users who labelled the video 'incestuous', 'degrading' and 'sexist', while its creator boasts of spending $60,000 on dodgy 'dick joke'.
They're expensive to run, spending much of their time idle, and most people would be better off getting cabs, or using a car club. Justified by the occasions when alternative modes of transport would be inconvenient, a car works out as an expensive indulgence.
Toyota's new campaign for the newest version of its 4Runner mid-size SUV returns to days of yore, when SUVs were marketed as the ultimate off-road vehicles. While most automakers have migrated to marketing truck-based SUVs (versus unibody "crossovers") as multipurpose carryalls, Toyota is going back to the woods with the effort that carries the tag line "You In?"