Mercedes-Benz, the luxury automaker, currently directs around half of its marketing budget in the UK to digital media, an approach it has adopted in response to changing behaviour among consumers in the country.
The new Ford Figo, an all-new nameplate and a fresh new face on the Indian market, signals Fords intention to compete in Indias largest and most important small car market segment. See the car in this video: youtube.com
By 2007, the Volkswagen.co.uk website was six years old and needed a redesign. Besides, customer behaviour online had changed. Visitors had become more demanding of their online experiences as more of them got online; the web had become more sophisticated and so had visitors’ skills.
What if you launched a Fan Page on Facebook for your brand, and only the "haters" came? What if your new product's Tweets on Twitter sang only a negative note? It is one of marketer's biggest fears when using social media.
I just came across this video and as augmented reality is a hot topic nowadays I thought that it was my turn to add to the craze. Although I have seen many different types, I must say that this is the first that I really said WOW to.
The Internet was expected to dramatically change the way we buy and sell new cars by offering consumers better information and the opportunity to be in control of the process, and, by extension, giving dealers a more effective, targeted channel for finding buyers. But what's emerged instead is quite different.