Mindshare Media News

Automotive Social Media Can Save the Surviving Car Dealers

1900 down. More expected to fall. For many, it isn’t the best time to be a car dealer.

Ford Taurus campaign in US relies on bar codes to enable other media

Ford Motor Co.’s new 2010 Taurus will have a multifaceted advertising campaign that includes a mobile bar code initiative meant to enable other media that is being used in the promotion.

Audi's next-gen R8 MMI recognizes handwriting

There's comes a time in every technology's life when the envelope gets pushed just for the sake of getting pushed. For Audi's already complex MMI, this is it.

GM says it will partner with eBay in California test

General Motors said it will test a partnership with eBay Inc. in California that allows customers to bid on new vehicles or buy them at a predetermined price online.

Get a free digital song with Mazda’s interactive print ad

Mazda uses kooaba’s innovative Point – Snap – Find solution to make the print ad of their new car model Mazda 2 interactive. Readers are invited to snap a picture of the ad with their mobile phone and send it to kooaba via MMS.

Coronation Street becomes first soap on Google Street View

ITV soap 'Coronation Street' has stolen a march on Albert Square by getting featured on Google Street View.

Sister Hazel 'Sync's' with Ford

Ford has tapped the veteran rock band Sister Hazel to promote its Sync technology. The five-piece band will serve as the face of the "Sync My Ride" Web site. Fans, or Hazelnuts as they are known, can visit the site Syncmyride.com for a free, exclusive download from the band beginning July 15.

Lexus promotes hard-top convertible through direct and digital campaign

Luxury car manufacturer Lexus is promoting its new IS 250C convertible through a direct and digital marketing campaign targeted at drivers who can't justify the impracticalities of a soft-top vehicle.

SpotiFIAT

Surprisingly this hook up between FIAT and Spotify to promote the oh so cute 500cc is the first time the music-streaming service has officially partnered with a brand to tempt users to collaborate on a playlist. However! It seems so neat an idea that we're sure there will be more like this to come.

BMW uses social networks to create early buzz for X1

BMW AG is pitching its new X1 small crossover in viral campaigns on social networking Web sites long before traditional marketing of the vehicle begins.

Jaguar promotes XJ launch with Sky Ashes tie-up

Jaguar has become the official sponsor of Sky's online coverage of the Npower Ashes season at skysports.com.

Fiat and Spotify launch branded playlist as part of 500C car promotion

The tie-up includes a collaborative playlist, enabling users to contribute their music suggestions to the branded list. It’s the first time the music service has officially partnered with a brand to enable users to interact with a playlist.

Luxury car brands focus on pleasing existing customers

Luxury car brands are investing in the web to keep existing customers happy during the recession rather than attempting to attract new ones, finds new research.

How to create the perfect website

Daniel Bonner, chief creative officer at AKQA, which scooped the Cyber Grand Prix a Cannes last week, gives his five tips for creating world-class digital experiences.

Volkswagen promotes commercial vehicles in integrated campaign

Volkswagen Commercial Vehicles is launching an integrated advertising campaign to underline the car company's position as a leading manufacturer of commercial vehicles.