Ford Motor Co.’s new 2010 Taurus will have a multifaceted advertising campaign that includes a mobile bar code initiative meant to enable other media that is being used in the promotion.
There's comes a time in every technology's life when the envelope gets pushed just for the sake of getting pushed. For Audi's already complex MMI, this is it.
General Motors said it will test a partnership with eBay Inc. in California that allows customers to bid on new vehicles or buy them at a predetermined price online.
Mazda uses kooaba’s innovative Point – Snap – Find solution to make the print ad of their new car model Mazda 2 interactive. Readers are invited to snap a picture of the ad with their mobile phone and send it to kooaba via MMS.
Ford has tapped the veteran rock band Sister Hazel to promote its Sync technology. The five-piece band will serve as the face of the "Sync My Ride" Web site. Fans, or Hazelnuts as they are known, can visit the site Syncmyride.com for a free, exclusive download from the band beginning July 15.
Luxury car manufacturer Lexus is promoting its new IS 250C convertible through a direct and digital marketing campaign targeted at drivers who can't justify the impracticalities of a soft-top vehicle.
Surprisingly this hook up between FIAT and Spotify to promote the oh so cute 500cc is the first time the music-streaming service has officially partnered with a brand to tempt users to collaborate on a playlist. However! It seems so neat an idea that we're sure there will be more like this to come.
BMW AG is pitching its new X1 small crossover in viral campaigns on social networking Web sites long before traditional marketing of the vehicle begins.
The tie-up includes a collaborative playlist, enabling users to contribute their music suggestions to the branded list. It’s the first time the music service has officially partnered with a brand to enable users to interact with a playlist.
Luxury car brands are investing in the web to keep existing customers happy during the recession rather than attempting to attract new ones, finds new research.
Daniel Bonner, chief creative officer at AKQA, which scooped the Cyber Grand Prix a Cannes last week, gives his five tips for creating world-class digital experiences.
Volkswagen Commercial Vehicles is launching an integrated advertising campaign to underline the car company's position as a leading manufacturer of commercial vehicles.