Mazda uses kooaba’s innovative Point – Snap – Find solution to make the print ad of their new car model Mazda 2 interactive. Readers are invited to snap a picture of the ad with their mobile phone and send it to kooaba via MMS.
Ford has tapped the veteran rock band Sister Hazel to promote its Sync technology. The five-piece band will serve as the face of the "Sync My Ride" Web site. Fans, or Hazelnuts as they are known, can visit the site Syncmyride.com for a free, exclusive download from the band beginning July 15.
Surprisingly this hook up between FIAT and Spotify to promote the oh so cute 500cc is the first time the music-streaming service has officially partnered with a brand to tempt users to collaborate on a playlist. However! It seems so neat an idea that we're sure there will be more like this to come.
The tie-up includes a collaborative playlist, enabling users to contribute their music suggestions to the branded list. It’s the first time the music service has officially partnered with a brand to enable users to interact with a playlist.