Scott Monty is head of social media for Ford Motor company. In this interview he explains how Ford recognized that is was strategically important for them to be a leader in digital communication and that they needed to keep pace of what’s going on externally.
Buzzcast #87: Scott Monty
Hochgeladen von Vanksen
We also invite you to check out Scott Monty’s Twitter. This interview was conducted by Gregory Pouy at the Marketing 2.0 conference (coorganized by Vanksen and the Brand Science Insitute) held at the European Business School ESCP-EAP in Paris on March 30 and 31 2009.