Mindshare Media News

BMW Mini Launches 'True Blood' Campaign

BMW's Mini USA division is launching a campaign aimed at vampires. Actually, the effort is from HBO -- and although it seems like a Mini campaign, it's really to promote the show "True Blood." The effort, for the second season of the show, extends last year's launch campaign that centered on faux ads for the eponymous blood substitute. 

Google Connects Offline Behavior To Digital Marketing

As car sales continue to plummet, marketers are tasked with convincing a smaller pool of consumers to buy. Tie that to reduced marketing budgets, and the challenge to tie offline consumer behavior with online digital marketing has become somewhat overwhelming.

Mercedes-Benz lanches pan-Euro campaign

Mercedes-Benz is launching a pan-European campaign in support of its new E-Class Saloon and Coupé ranges.

How automotive marketers can leverage digital video technologies

Automotive marketing sits at a crossroads. As if macroeconomic conditions weren’t enough of a challenge, key media channels like TV are being subjected to radical transformation, including viewer fragmentation, ad avoidance behavior and fundamental shifts in the business models of all sides of the ecosystem. Auto marketers have historically been quick to embrace new advertising opportunities and, true to form, many have begun experimenting with our topic today: dynamic and personalized video.

Continue reading "How automotive marketers can leverage digital video technologies" by Jeremy Lockhorn on Headlightblog

Augmented Reality: Automotive examples

Augmented reality is this year’s Baader-Meinhof Syndrome - the phenomenon that describes the act of finding out about something obscure, only to have it pop up in several places again almost immediately. This year’s fad, or a noteworthy branding tool?

Ford uses digital ads to promote low CO2 ECOnetic range

LONDON - Ford is promoting its ECOnetic sub-brand of environmentally-friendly, cheap-to-run cars via an interactive digital ad campaign.

Twitter WIN! The 8 best brands on the world's hottest microblog

A savoury spread, a parcel delivery company, two mobile phone operators and an ISP top the chart of brands using Twitter in the most innovative ways. Revolution teamed up with i-level's Jam to find out what's working and why.

Volvo uses full range of response channels for new C70 launch

Volvo is mounting two multi-channel campaigns this month to promote the Volvo C70 Ice White model, as well as the ongoing DRIVe campaign.

Online scavenger hunt

To promote its new small car Colt model amongst a young tech-savvy audience and to coincide with the Barcelona Motor Show, Mitsubishi wanted to create a suitably high-tech online experience.
Mitsubishi’s solution is a type of internet scavenger hunt. Users must find and download 30 parts of a car scattered around various sites in order to win a free car.

Nissan Goes Mobile For Cube Launch

Volkswagen used to tout its mini-bus by arguing that the perfect vehicle is a shoebox on wheels with lots of windows, lots of room, and a few skylights.

Have You Got a Boss or a Leader?

From Scott Monty's Blog (Head of Social Media, Ford Motor Company):

 

Yesterday I had the pleasure of collaborating with Alan Mulally, CEO of Ford Motor Company (my employer) on Twitter. He was so excited about the opportunity to connect directly with the public again (you may recall his first exchange on twitter).

Volvo's Multi-Purpose Banner Ad

Swedish Automaker Volvo, has taught the old banner ad a few new tricks thanks to a campaign masterminded by Euro RSCG Worldwide. The new multi-purpose ad not only measures a whopping 950 x 250 pixels but also contains photos, videos, an advergame and regular Twitter updates.

www.thevolvotwitterad.com

Debate on Honda Insight: New Direction or Prius Clone?

While gas prices in the U.S. have fallen by nearly half since May 2008, online interest in hybrid vehicles remains strong. The new 2010 Honda Insight was just released in March and is generating online interest from a younger audience than the Prius. The demographic composition of a hybrid shopper is moving closer to the mainstream vehicle shopper’s profile.

Volkswagen Plays Truth, Dare and Diesel

Volkswagen of America this week launched “TDI Truth & Dare,” a Web site promoting its TDI diesel fuel line of cars.

Ford bets on social media for its next American compact

Next year, the Ford Fiesta makes its U.S. debut. The superefficient, sporty compact has proved enough of a success in Europe and Asia to draw the attention of American drivers, and their newfound thirst for all things small. It’s become an object of transatlantic envy — much of it expressed in online forums — since its launch late last year. In past years, such yearnings were likely to go unrequited. But Ford Motor’s “One Ford” strategy, which is pushing toward a single global lineup, means this small car will be navigating American roads in 2010.

Continue reading "Ford bets on social media for its next American compact" by Arthur Vaughan on Headlightblog.com

Can the right online strategies rescue Detroit?

To prescribe a marketing cure for the auto industry's current woes at all -- let alone in a short article like this one -- would like be like providing cold medicine to someone whose stuffy nose is caused by a systemic, life-threatening disease. So, the key here is not so much to put forth a magic cure or two but to address some of the root causes of the current domestic auto situation head-on, combined with information that all of us in the interactive space can use to help Detroit be more efficient in reaching the right consumers at the right time, and to drive efficiency and results for an industry that is very important to the future of our country.

How to rescue the flailing auto sector

While the number of interested car shoppers is staying relatively flat, consumer confidence in the auto sector is diving rapidly. Here's how to turn that around.

TNS Media Group's CEO Dean DeBiase shared some fresh research with iMedia's Driving Interactive audience that addresses the particularly challenging road ahead for auto marketers, and where the positive signs lie.

How automotive can survive the perfect storm

With the economic climate impacting every facet of business these days, the new message from the automotive industry should be: why buy here, and why buy now. Few would likely jump at the idea of presenting a keynote addressing the potential for growth in the auto industry these days, but Sonic Automotive's VP of retail strategy, Rachel Richards, did just that to kick of iMedia's Driving Interactive in Huntington Beach, Calif.

IE drive through VW deal

London-based artist management company IE Music has partnered with Volkswagen Commercial Vehicles to provide a fleet of VW minibuses for artists’ tours.

Honda lights up the entire page on Vimeo

Advertising crosses the ages and adapts to any media: print, radio, television and the Internet. This last evolution is still in progress. After the enormous success of Wario Land (already 6 months ago) on YouTube, it is now Vimeo’s turn with a hybrid campaign by Honda.