Advertising crosses the ages and adapts to any media: print, radio, television and the Internet. This last evolution is still in progress. After the enormous success of Wario Land (already 6 months ago) on YouTube, it is now Vimeo’s turn with a hybrid campaign by Honda.
Do you remember the excellent Wario Land: Shake It commercial done in collaboration with YouTube? It was impossible to miss! Its launch created a huge buzz all over the Net. For the release of Wario Land on Wii, Nintendo showed itself to be very creative in terms of the originality of the direction of their game demonstration. The video has surprisingly good principal animation, but also had an ending that literally defaced the YouTube page that the viewer is watching. To see it for the first time, or to see it again click here. It was a very successful promotional operation that effectively targeted the large number of potential buyers.
As of recently, on Vimeo, a site that shares videos chosen by their quality and creativity, we can let ourselves be surprised by the new Honda advertising spot. This 30 second spot, entitled "Let It Shine", was created by the Wieden+Kennedy Amsterdam agency, and is destined to be used in Europe, the Middle East, Africa and Russia for the launch of the new Insight Hybrid.
This video, in which these hybrid cars shine like a thousand light bulbs, has incredible animation, and the themes of nature, love, and good mood are highlighted. Hundreds of Hondas become animated and take on the appearance of pixels and LED screens, which reminds us of Samsung and its LED sheep. All of this is set over a Berend Dube musical score. The slogan, "Everyone Wants To Be Good", is in reference to the impact that one can have with an efficient car in terms of fuel economy, as well as to conserving the environment. A very elegant and marking spot, it goes beyond video, extends over the whole page and takes over our screen...a must see at Vimeo.
Advertising spots are getting more and more creative, it’s all about who gets the most buzz on the Net. Who will be next?