Spawned from an American university project almost 20 years ago, the REVA became "produceable" after about 7 years of research and development to finally become one of the first brands associated with electric cars in the world! The cars are built in Bangalore, India...and soon to be manufactured in a factory run on solar power in order to minimize carbon emissions by the brand, which truly goes to show REVA’s commitment to conserving the environment.
If the REVA isn’t for everyone, it will find its public. To try it is to adopt it...the company even offers to drop the car off at your house so you can try it!
Why such an operation for the brand?
Operations organized with online communities (bloggers in this case) such as these offer better visibility of the brand online, but most importantly real reviews by real people "like you and me". It frees them of a purely commercial stigma. Blogger’s opinions are important and credible...the more people test and give constructive feedback, the more the company is able to improve the product!
Source: Culture Buzz