Mindshare Media News

Land Rover Promotes Twitter ‘Hashtags’ in Out-of-Home Campaign

Land Rover has launched an integrated campaign using Twitter and out-of-home venues like billboards and taxi TVs. The campaign uses “hashtags,” or words used in tweets that make it easier to follow a conversation via online searches, in its out-of-home venues to spread word of Land Rover’s Twitter effort.

Ford and Wunderman first to market with online car 'scrappage' ads

Ford is thought to be the first car manufacturer to launch a marketing campaign on the back of the Government's scrappage incentive scheme, unveiled as part of yesterday's Budget.

Car marques target consumers with scrappage incentive ads

Car manufacturers have launched a series of tactical campaigns to take advantage of the Government's vehicle scrappage scheme, announced by Chancellor Alistair Darling in yesterday's Budget speech.

The VOLVO Twitter ad on Youtube - An innovative banner for the launch of the XC60

In the past few days, while flipping through YouTube videos, one cannot help but have the eye catch the gigantic rich media banner (950x250) dedicated to the launch of the new Volvo XC60.

CMW combines fashion and cars for Peugeot 308 CC direct drive

CMW has created a direct marketing campaign to support the launch of the Peugeot 308 CC, including an art book which echoes the car's features in fashion images.

Land Rover uses Twitter to promote new range of vehicles

Land Rover is using Twitter to build live discussions around its 2010 model vehicles as they are unveiled at this week's New York International Auto Show, running until April 19.

Ford Fiesta movement: 100 connected ambassadors in the US

For almost a year, Ford have immersed themselves in social media networks and other new ways of communicating. In fact, it is not by chance that they hired Scott Monty to head this aforementioned marketing division. He attended the Marketing 2.0 conference to explain the new strategy of the brand, but for those of you unable to attend, an interview with Fox is available on his blog.

BMW uses online 3D technology artwork to drive Z4 Roadster

BMW has kicked off an online campaign to promote its Z4 Roadster, enabling users to create their own artwork using 3D technology.

Renault launches TV channel

French car maker Renault has launched its first dedicated television service, Renault TV, offering five channels of content through the internet. Renault TV aims to leverage the company’s existing content, which includes partnerships with Fashion Week and Formula One, and its 110-year automotive history, to provide an entertaining and informative service to potential customers.

Automotive and the third dimension of marketing: Social influence

We see a lot of auto companies jumping on the social media bandwagon and diving into Facebook Fan Pages, Twitter accounts, YouTube Channels and corporate and employee blogs –- but are they really thinking strategically about how social can impact their business? We encourage our clients to see social as third dimension of marketing hrough which they can deliver on their business goals. Just as brand marketing and direct response marketing have specific objectives and measurement criteria across a brand’s marketing efforts, Social Influence Marketing™ should become a complementary strategy.

Continue reading "Automotive and the third dimension of marketing: Social influence" By Andrea Harrison on Headlightblog.com

Mini launches a new viral video - When fake plays fake

Mini has just launched a new viral video for the Mini Clubman. This video pokes fun at the current practice of exposing fake viral videos (not actually officially approved by the company that is being advertised), which are abundant all over the Internet. Indeed, most advertising today is fixed.

Honda plans to centralise all online content

Honda UK has completed a major redevelopment of its website as it looks to centralise all online content. The move is part of a wider digital strategy from the car manufacturer as it looks to pull its online sales and branding into one portal.

Renault commits to mass-market brand position

Renault is to position itself more overtly as a mass-market car manufacturer, as several of its competitors look to move to a more premium positioning.

Honda launches green-themed online campaign

Honda is to launch a 'green' campaign online next week, titled Good to Grow, in support of its Honda Insight model. The gardening-themed campaign aims to highlight the model's Eco Driver Assist System. The system shows plant icons growing on the dashboard depending on how efficient the driver using the car is.

Auto promotion: Using Twitter in the automotive industry

In recent months, the automotive industry has quickly established a sizable presence on Twitter, the Web’s most popular micro-blogging service. A high-level review of its presence, however, reveals that – like many industries – it’s making the leap to the still newish communication venue with varying degrees of success. While some participants have taken to the medium swimmingly, it’s surprising how many treat Twitter almost solely as an opportunity for naked self-promotion, seldom or never engaging directly with their customers, providing customer support or other useful information.

Continue reading "Auto promotion: Using Twitter in the automotive industry" by Robert Stribley on Headlightblog.com  

Reva: the car of tomorrow? A different kind of car to bloggers

Spawned from an American university project almost 20 years ago, the REVA became "produceable" after about 7 years of research and development to finally become one of the first brands associated with electric cars in the world! The cars are built in Bangalore, India...and soon to be manufactured in a factory run on solar power in order to minimize carbon emissions by the brand, which truly goes to show REVA’s commitment to conserving the environment.

Seat supports car launch with emagazine

Spanish car manufacturer SEAT is launching its first emagazine for the new EXEO model. SEAT has partnered with Microsoft Advertising to create the emagazine, which goes live on today and features on the SEAT homepage and as part of the ‘car of the month' feature on MSN.

Latest Audi ad highlights fuel efficiency

Car manufacturer Audi has launched a multi-million pound TV campaign to push the 'environmental credentials' of its diesel TDI Injection technology.

Honda beats recession with beats

 

What?

Honda is tackling the ongoing economic downturn head on whilst also continuing to seed its vehicles, and the Honda Accord especially, in the lucrative urban market place. Its latest offering is the ‘Rhymes  and Reasons’ online platform, which features the wisdom and music of unsigned rapper Mickey Factz, to facilitate an ongoing conversation about the company and its relationship with the community.