I actually quite like the change from human-centered ads to ones that allow for a bit more creativity. I am especially a fan of how much music has become a part of these videos. It is often the music more than anything that holds these videos together. The right song can go a long way.
BMW has recently jumped on the actor-less video bandwagon with its first in a series of concept car videos. The “BMW Concept. Scribble Video” puts us directly in the heads of the BMW creative team responsible for revolutionizing the auto industry. The images are perfectly in tune with the random stream of thought that must be a car maker brainstorm session. Check it out for yourselves:
Ick! Wasn’t the video’s elevator music horrible? I am left to believe that BMW is either trying to attract the musically challenged or that their customers are so conservative the elevator music is the only thing likely not to offend them. The numerous well-placed uses of “luxurious,” “first class,” “stylish appearance,” “elegant atmosphere,” and “appropriate for business settings,” make it clear who this car is aimed for…what I haven’t figured out is whether that explains the terrible music selection or not.
What do you think? Did the video get you hooked enough to want to watch the upcoming videos in the series? Do you think the concept car will one day become the new BMW V5 PAS, as word on the blogosphere has it?