US - Social Media Marketing adoption has spurred forward with the technology industry, as well as with consumer and lifestyle products, when people are passionate about a topic, the want to talk about it. Here we take a look at some examples of social media use in the auto industry.
A CHI & Partners ad for a Toyota has been banned for making misleading claims about its emissions. The national press ad, for the RAV4 XT-R, claimed that the car had ‘low CO2 emmissions" at 173g per km.
Ford is putting mobile marketing at the heart of a campaign designed to attract young drivers to support the launch of the new Ford Ka because it believes that 18-25 year olds, unburdened by credit problems, have a higher disposable income.
DETROIT: Ford Motor Company, General Motors and Chrsyler have turned to websites like YouTube and Twitter to make their case for a bailout, after their respective ceos spent six hours begging for government funding last week before the US Senate's Banking Committee.