Ford of Europe has kicked off a pan-European campaign to launch its new - very pink - Ford Fiesta model. The car, aimed at women, attempts to distance itself from the old Fiesta model, establishing itself as a style icon by aligning with contemporary art and design.
The car marque unveiled four models at the Geneva Motor Show earlier this year. The range comprises its flagship Infiniti FX model, the Infiniti EX 'crossover', the G37 Coup? and G37 sports saloon.