Auto Trader is to use next week's British International Motor Show to test a number of digital initiatives.
Proton's troubles since 2006 have been well documented, and the latest pullouts by Black Pencil and Ogilvy from its global advertising review merely serve as a reminder that Malaysia's national car often attracts unwanted publicity.
European car sales fell 7.9 percent in June on higher fuel prices and a slump in demand spreading north from Spain and Italy. Japanese automakers led the declines.
Honda is launching an integrated campaign to promote its brand experience. A direct mailing and online activity, created by HS&P, will target couples, families and company-car buyers, encouraging recipients to 'Feel Honda for the day'.
LONDON - French car brands are highly unpopular with UK owners, according to a survey by Which? Car magazine, with none making it into a top ten dominated by Japanese brands and topped by the Porsche Boxster and the Range Rover Sport.
New research from the European Interactive Advertising Association (EIAA) shows that digital media is fast becoming the medium of choice for sports fans and pushing the boundaries of media convergence across TV, internet and mobile.
Renault is to launch an online display campaign that changes creative depending on the weather.
DETROIT -- General Motors Corp. said its latest incentives on 2008 models will be extended through the July Fourth weekend because the promotion worked so well driving traffic in the final days of June.