LONDON - Honda's skydiving team made history last night as they successfully spelled out their brand name in a live ad on Channel 4.
LONDON - The growth of social networks means people are spending significantly less time using instant messaging services such as MSN Messenger and AOL Instant Messenger.
LONDON - Teletext Holidays is going to court in an attempt to stop Directline Holidays bidding on its trademarks and brand name as Google keywords.
LONDON - Land Rover has revamped its 'Go Beyond' website as part of moves to further integrate its overall web services.
SEOUL - Lee DDB has beaten incumbent Oricom, Cheil Worldwide and LG-affiliated agency Silver Bullet in a competitive pitch to take on a 29 billion Won (US$30 million) domestic brief from Korean car manufacturer SsangYong Motor.
Microsoft plans to up its interest in Facebook following the breakdown of its Yahoo! takeover, according to reports.
Ford has extended Bite, its online lifestyle show promoting its Fiesta and Ka brands, in association with Channel 4, to include user-generated content and social networking activity following the success of its first series earlier this year.
Citroen's Bavarian-themed ad for the C5 sparks the car-maker's highest quality score on BrandIndex.
LONDON - TBWA/London is following up last year's viral campaign for the Nissan Qashqai, which showed the cars performing stunts, with an equally dangerous-looking series of online films.
LONDON - Tesco has become the first major UK advertiser to take a stand against Google's decision to allow brand owners to bid against each other for keywords trademarked by rivals.